Unanswered!

Emmeline stood on the scene, and it was such an idea that gushed in her heart.This thought made her feel helpless, depressed, and wanted to cry...

Reduce costs through large-scale production, occupy the market by reducing costs, and once the market is occupied, scale becomes a fact.It’s a perfect cycle that no one can blame.

Of course, Emmeline can also think that in fact, the current production scale of Chinese enterprises has not reached the level they claim, and it is unreasonable to calculate the cost sharing according to the production of large-scale production.But how to calculate the sharing, is the enterprise's own business, people think that a set of equipment can make 1000 sets of products, what can you say?Once Chinese wind turbine companies occupy the entire market with price advantages, what is the strange thing about producing 1000 sets of products?

So, can European companies imitate this approach?The answer is no.

Chinese companies dare to do so because China is launching a large-scale wind power construction plan, with an additional installed capacity of 30,000 megawatts per year.Chinese companies have full confidence to get most of these orders, so they dare to invest in updating process equipment, and they don't have to worry about these investments.

If European companies also invest the same amount of money to update equipment, in case the Chinese government suddenly turned their faces, picked up the weapon of localization rate, and then pulled a year and a half with the EU, those new equipment bought by European companies will be completely smashed in the hands.China's annual 30,000 MW wind power market is not in the hands of the European Union, and the EU dares not to pack a ticket for European companies.Without the government’s endorsement, which company would dare to take such a risk?

Speaking of which, the Chinese government has not played any plot at all, all the strategies are on the bright side, not afraid that you will send someone to investigate, nor are you afraid that your European companies will copy ideas.It is no wonder that the Chinese Ministry of Commerce has so happily agreed to accept the EU investigation, and it is no wonder that Xu Zhenbo and Feng Xiaochen will laugh so well at the welcome banquet.If EU officials had known about the Chinese arrangement sooner, they would not have asked for such an investigation.For this investigation, the EU agreed to end the anti-dumping investigation on Chinese color TVs and steel fasteners, which now seems to be worth nothing.

"Mr. Heinzl, what do you think of that?"Emeline did not forget Heinzl, the advocate of this trip to China, and she came to Heinzl and asked him in a low voice.

“Shameless!”Heinzl's lips quivered, "This is a total shameless act!"

His mood at the moment can be said to be out of anger.He wanted to say something more weighty, but he didn't know where to start, it could only be a scolding.

What Emeline can see, Heinzl can also see naturally.The Chinese people play a yang plot, so that people can not find any problems, but also can not find a way to break the game.The Chinese are indeed reducing the cost of wind turbines to what they are advertised, and they do not need to hide their own methods of reducing costs, because this method is not learned by European companies such as Pumay.

Pumay now has a capacity of less than 1,000 megawatts and an annual output of just over 600 megawatts, while the target of forest weight is to reach 4,000 megawatts of capacity.The scale of production is not at a level, how do you go to work with others to cost?

The low cost of forest products, in addition to its own scale factors, there is a factor is the low procurement cost, which also benefits from the production scale, but this refers to the production scale of the parts manufacturers.The same parts factory can provide accessories for a number of wind turbine manufacturers, so the size of the accessories factory is calculated according to the size of the fan market in China, and its cost decline is even greater.

If Pu Mai wants to fight a price war with his Chinese counterparts, there is a way to turn to the Chinese market to purchase accessories and use China's cheap accessories to reduce their own machine prices.But isn’t that right off the Chinese government’s trap?Under the pressure of the European Union, the Chinese government has cancelled the requirement of 50% localization rate of fans, and if European wind turbine companies turn to China to purchase accessories, will not bring up the localization rate?

It’s not just Heinzl who can think of this.Just as Heinzl was running wild with the alpaca in his heart, Redding and Lefenwell had already pulled Lisson to the side and began to consult with him privately:

"Mr. Li, can we ask your company to manufacture racks for us, our annual demand is about 100 sets."

“Mr. Li, we have just taken the order for a wind farm in Portugal, with an installed capacity of 300 MW, and we would like to ask your company to do cabin for us, and all the technology is provided by us, but with the exception of a few core components, we hope to be able to complete the procurement of most of the components in China.”

"If we provide technology, and your company is responsible for manufacturing, and our two companies are jointly involved in the domestic bidding of wind farm equipment in China, are your company interested?"

“We can transfer the core manufacturing process of the 2 MW wind turbine to your company...”

Everyone is smart, can't you see the business opportunities in this matter?Chinese enterprises already have the advantage of labor prices, and now in the process equipment for large-scale investment, the formation of large-scale production capacity, European enterprises empty advanced technology, in the production process can not fight the Chinese, what is the use?

The best way is to work together.Europeans out of technology, experience, in addition to providing European wind power market opportunities, as for the Chinese, give full play to the advantages of production, responsible for the manufacture of wind turbines.Moreover, China's fan accessories are so cheap, why should European companies buy accessories in the European market, it is not good to buy Chinese accessories?As for the technology of Chinese enterprises, there are still some backward, and it is better to transfer technology directly to each other.Europe's high technology, coupled with China's low cost, this cooperation can be described as a combination.

“We are very willing to cooperate with our European counterparts, who have been the object of our learning.”

Li Song's mouth was full of laughter.Linhe fan has also introduced European technology before, buying licenses from European companies to produce fans.At that time, European companies should not be too tug, the cost of technology transfer is all a lion's mouth, and it is a face that you love.As for entering the European market, it is something that even dare not think about, and European wind turbine companies regard the European market as their own backyard, and can let Chinese enterprises intervene.

But now, these European companies are rushing to find themselves to talk about cooperation, and what patent licensing fees, manufacturing licenses, etc., are ignored.These companies in Europe and other parts of the world have wind power orders, signed at the time of the order is signed at 700 euros per kilowatt, if handed to Chinese enterprises foundry, each kilowatt is up to 550 euros, which profits can make people crazy, a little patent fees, who will care?

Let Feng always say it again!

Li Song was upset in his heart.When Feng Xiaochen let various companies upgrade their technology equipment, they predicted that Chinese wind turbine companies could go to the international market, when everyone was basically skeptical, the most optimistic idea is that the international market should be 10 years later, the immediate is absolutely no play.

But who has thought that they have improved the process, the price has been reduced, and foreign companies have flocked to them and taken the initiative to invite themselves to develop the international market.Although in these cooperation, their role is only foundry enterprises, but through foundry, can learn advanced technology and overseas construction experience, over time, may not be able to replace foreign partners, become the winner in the international market.

With the domestic market, coupled with foreign markets, the capacity of 4000 MW has been digested cleanly, and it is probably not a problem to add a few thousand megawatts.Large scale, the cost can be further reduced, then the advantages of foreign enterprises and a few points, the other side can have what card and their own fight?

In his heart, several European companies have been regarded as prey, but the expression on Li Song's face is still extremely sincere, even more sincere than before.The more he looks at these Europeans, the more he looks at these Europeans, the more they feel cute, um, in fact, they are very kind to Europeans, is it not some conscience pain?

Heinzl noticed the performance of several of them, and saw Redding and Lefenwell smiling so happily that Heinzl could imagine what kind of deal they had made with Lisson.Because, just now, Heinzl's own heart also had the idea of working with Lin, but his previous grievances against the Chinese people were too deep, and it was impossible to change his mind to shake hands with the Chinese at any rate.

"Mr. Heinzl, do you think we need to know anything else?"

Emmeline looked around and found that in addition to Heinzl, other colleagues had been around Li Song, and everyone talked and laughed, making people doubt that the purpose of their trip was not to stagger the Chinese, but to come to celebrate with the Chinese.Since Heinzl was the only one on the scene who kept hold, Emmeline could only ask him.

“I think what we need most now is for Europeans to find their own consensus.”Heinzl gritted his teeth and said, "Our goal is to maintain Europe's technological advantage over China and curb the development of China's fan industry."But now, everyone is discussing cooperation with the Chinese, which is completely contrary to our original intention.If such a small interest can make us abandon the principle, then the whole of Europe will become a mess, and we cannot compete with China at all.”

“I confess that you are quite right, this is a question that every European should think about.”

Emmeline politely agreed to Heinzl.She also knew that Heinzl was poor.Yes, when a person talks to you about principles, it means that he has nothing else to say.