Taiguang First Year, September 28

Hangzhou

Near the seven beams, in a gong hustle and bustle day, under the lively scene of firecrackers, Sun Youfu smile with a picker to pick off the red cloth on the signboard of the store, surrounded by a group of guests, have applauded and congratulated.

The 17th branch of Ding Xianglou - Hangzhou Branch, officially opened!

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Ding Xianglou from Jingkang 17 years, after opening the first branch in the East City of Beijing, has been at the behest of Ma Jin, rapidly expanding in the big Qian.

Jingkang 19 September, Beijing fifth, sixth two branches successfully opened, the chief treasurer Sun Youfu asked Ma Jin, and then put the next goal on the Jinmen Province, ready to let Ding Xianglou out of Beijing.

At the beginning of the 20th year, Sun Youfu took a lot of fine work in Dingxiang Building to Tianjin, and then got in touch with Xinhua partner Yunjia, and with the help of Yunjia, he quickly opened the first Dingxianglou branch in Tianjin.

Moreover, under the instructions of Ma Jin, Ding Xianglou Tianjin Branch launched a series of Jinmen cuisine, what dogs ignore, Tianjin hemp flowers, wild carp, etc., widely welcomed by the people of Jinmen.

Ding Xianglou Tianjin branch business is extremely hot, Sun Youfu see the momentum is good, after obtaining Ma Jin's consent, in the second half of Jingkang in the second half of the year, and opened a branch in Tianjin to consolidate the Tianjin market.

At the same time, due to the success of the Tianjin branch, Ma Jin and Sun Youfu began to prepare to continue to expand the Dingxiang Building.

From the beginning of Jingkangdi's 21st year to the first year of June of Taiguang, these more than five years, Ding Xianglou in Hebei, Shandong, Shanxi, Guanwai, Henan, Anhui and other places, opened ten branches.

Coupled with the six branches in Beijing, two in Tianjin, Ding Xianglou almost half of the north, Ma Jin's original idea of running a catering empire in Taiqian, when he was reborn for ten years, has completed a small half.

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A general store, fifteen branches, in terms of scale alone, Ding Xianglou can indeed claim to be the first restaurant in the world.

However, Ma Jin's goal is to achieve the catering empire, not the world's first, so the expansion plan of Ding Xianglou, after Ma Jin and Sun Youfu and other high-level discussions in Ding Xianglou, decided to continue to implement.

Because the northern provinces, most of the local Dingxiang building has opened a branch, of course, such a large turf on the catering market, sixteen Dingxianglou branch only occupy the tip of the iceberg.

However, because there is an early foundation, the remaining branches are relatively easy to expand, so Sun Youfu decided to divide the army into two ways, leaving a part of the backbone, continue to maintain the northern branches, and choose the opportunity to open several branches.

And Sun Youfu with the remaining batch of Ding Xianglou elite backbone, south to open the southern market, the first stop, is five years ago, Liu reluctantly opened the "magazine" branch of Hangzhou.

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Ding Xianglou is not blind expansion, rampaging, Sun Youfu is a cautious son, under his leadership, Ding Xianglou every step to strive for stability.

Not to mention that every branch opened, Sun Youfu had to personally go to the new store address, survey the site, and let people study local tastes, formulate recipes, and until he ensured that the new branch could run normally and profitably, he would shift his focus to the next branch.

It can be said that in recent years, Ding Xianglou has opened more than a dozen branches, a business is booming, there is no fork in it, and Sun Youfu has taken over the top.

This time, as the Fu of the Southern "magazine" branch headquarters, Dingxiang is not "synthetic" here in Hangzhou, and even many diners, because the article on the food talks, the Ding Xianglou yearning for a long time, has a certain potential guest base.

Moreover, the "magazine" southern branch in Hangzhou for five years, the ground, official is familiar, Ding Xianglou and "magazine" are Ma Jin's industry, each other belong to the same door, a dress with water, just to use these help.

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Such a good environment, it is rare, Sun Youfu has not met in the north a few times, so when there is no south, Sun Youfu set the first branch of Ding Xianglou in the south of the expansion in Hangzhou.

Indeed, not without Sun Youfu's expectations, he had just arrived in Hangzhou, and Liu immediately brought people to actively cooperate.

A series of troublesome things such as site selection, shop buying, recruiting, publicity, and government chores, Liu Wei and the "magazine" bureau have made no small effort.

And because Ding Xianglou before the small reputation in Hangzhou, many people in Yangzhou rich businessmen, once heard that Ding Xianglou has to have a branch in Hangzhou, they are showing a welcome attitude, and even some people have specially to the branch that was still renovated at that time, asking what the restaurant opened.

It can be said that the Hangzhou branch of Dingxianglou has not yet opened, and it has already made a small fire in Hangzhou.

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Ding Xianglou Branch, 2nd Floor

Sun Youfu smiled and squinted a group of guests who came to Hexin to open into the bag room, accompanied by a glass of wine, came out to stand on the second floor railing, and looked at the full guests sitting in the lobby, and their faces were laughing out of the folds.

Ding Xianglou branch, he also presided over the opening of more than a dozen, in addition to Beijing and Tianjin two base camp, is the most relaxed, the most guests to open the scene...

"Thanks to the help of the six."Sun Youfuman is grateful to Liu Wei.

To say that people are not talking, Sun You's side just thought of Liu Wei, and there are friends to report below.

The 6th Lord is coming!

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When Sun Youfu arrived at the box where Liu Wei was, Liu Wei was sitting alone listening to a small man introduce the dishes.

"...This honey sauce fire is the gratitude of our shop for the chef of Southern Cuisine together to study, the main material is used in the high calf, and then supplemented by the heart of the white lotus, the royal honey of the bee..."

The finished product is red, the halogen juice is transparent, the taste is sweet and salty, both full of blessing and the effect of food ..."

Seeing the chief treasurer's coming in, the little man stopped talking, Sun Youfu waved his hand, the little man immediately left carefully, only Liu reluctantly did not listen to his introduction, there is still a little bit of unspent, can not help but laugh bitterly at Sun Youfu.

"Son, you can't let him finish talking and go."

Sun Youfu and Liu Wei familiar with this time, there is no such politeness between the words, listen to Liu Wei's complaint, he ha ha ha ha ha ha ha.

"Afraid of what, he left without me, the sixth master wants to hear what directly asked me is, not my Sun Youfu bragging, Ding Xianglou large and small a total of eight hundred and sixty-seven dishes, there is no my Sun Youfu do not know."

“Good guy, eight hundred and sixty dollars?”I remember when I left Beijing, the whole dish of the fragrant building was less than 500, and it seems that you and your big brother have not been idle in recent years."Liu was surprised and had as much food as he did.

Sun Youfu was not humble, laughing: "That is nature, we have never been in the habit of standing still."

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Sun Youfu said this sentence, the face is with a little pride, as he said, these more than five years, Ding Xianglou is not standing still.

The scale continues to expand this needless to say, in terms of the quality of the cuisine, the fragrant building is not ambiguous.

As we all know, the key to the survival of Ding Xianglou is the new dishes that they studied under the influence of Ma Jin, which is the biggest magic weapon for them to stay in the food.

Of course, Ma Jin is not a machine, his stomach that a recipe will be hollowed out of the day, in fact, from the twenty years of Jingkang, Ma Jin rarely to the Ding Xianglou to provide recipes.

However, although Ma Jin's side is no longer shot, but Ding Xianglou did not fall into the low, under the call of the chef Baobao, Ding Xianglou all the chefs, set off a wave of research on new dishes.

Since then, in addition to more excellence in the original cuisine, Ding Xianglou chefs have also had one more task, that is, to spontaneously study new dishes and regularly launch new ones.

Now in the Ding Xianglou shop kitchen has an unwritten rule, the most delicious after-cook, not a good chef, but can study to make diners satisfied with the dishes of talent.

Not to worry whether you are a pier or a pier, as long as you can develop a dish that can be recognized by most diners, immediately promotion and salary increase, and even may even be transferred to the Beijing headquarters, which is responsible for studying new dishes.

If you are lucky enough to enter the eyes of other chefs in the treasure or the general store, and accept you as a disciple, it is really a step into the sky.

It is under this power, Ding Xianglou kitchen, including some outside chefs, are racking their brains to create fine dishes, in order to enter the Dingxianglou headquarters store, be regarded as apprentices by the chef Baobao, and then set foot on the peak of life.

It is also for this reason that the rapid development and growth of the big food season is gradually and gradually coincide with the big food that Ma Jin knows.