Hyping Up "Outsourcing"
Chapter 646:Hyping Up "Outsourcing"
22nd February
News Express Editorial Office
At this time, this small newspaper that had just been established for less than three months was overcrowded, and there was not even a place to lay down.
Dozens of hard workers kept moving newspapers that had just been printed and dried in the yard and moved to trucks outside the gate to various bookstore newsstands.
Not far away in the backyard, a printing mold is booming, and the printing workers are on the side of the layout, cutting, printing, baking, binding... a busy mess.
The only room that seems to be a little more relaxed, the editors are also constantly organizing the material with their hands, writing from time to time, and the look is full of excitement and passion.
No matter who, looking at their own work of the newspaper, from the average daily sales of less than a thousand of the bottom tabloids, in just a few days, sales increased by 30 times, the daily sales exceeded 30,000, and became the most popular newspaper after the "magazine" in the Beijing newspapers in recent days, its heart can not be without the slightest fluctuation.
. .
At that time, when Tianshi entered the door, he saw that it was the busy scene of the editors of the entire "News Express", and his heart could not help but be full of relief, followed by a fiery fire.
As long as we can stabilize all this popularity now, no, as long as you can stabilize half of it and slowly transform it into a loyal reader of the News Express, the "News Express" will become a first-class newspaper in Beijing from the lowest-level tabloids.
The owner of the soon-to-be-banked tabloid will also fight a beautiful turnaround and become the owner and editor-in-chief of a well-known newspaper in Beijing.
When I think of this, there are four words that the world cannot be inconceivable to the innermost being.
Since he left the magazine six months ago, he took all his savings and started the "newspaper", thinking that with his many years of experience, he would have made the "newspaper" as the fastest speed bigger and stronger, within three years, compared with the "magazine", less than five years, become the leader of the newspaper.
Who expected that Tianshi thought very well, but the reality poured a pot of cold water on him.
Opened nearly three months, the average daily sales of "News Express" is only a thousand, the largest day of sales in a single day, will also exceed three thousand, and the worst is that the readership of the "news Express" is low in adhesion.
According to the statistics of the time and his editor, the number of readers who buy or buy multiple times is less than 100, and most people's attitude towards the "newspaper" is thrown after reading it, and even the name of the newspaper may not remember, typical of a hammer sale.
According to this development, not to mention three years than the magazine, and then two months, his family has to lose all.
So, after two nights of reflection, he decided to stop the loss in time while he had not completely paid off, and the result was that when he had just made this decision, his former old colleagues found him.
. .
Tianshi was previously the editor-in-chief of the magazine gossip section, and the head of the current foreign affairs news gathering reporter, and in the editorial department of the magazine, he was also barely regarded as a core high-level.
The reason why this time from the more and more prosperous "magazine" left, in addition to its want to come out to wander, more because his old boss is also his support, the former "magazine" deputy editor of one of the pay hole, because of a big mistake, by Ma Jin devaluation to the southern branch to do a small director.
As a powerful general of the faction of the Fu Kong, Tianshi was not valued by the newly appointed editor-in-chief Liu Wei, and now the biggest backer has fallen again, and naturally lost his heart.
And most importantly, the top boss made a mistake, as his confidant, naturally did not participate in it.
When Tianshi was afraid of paying the hole sooner or later, he would even be tired of himself, taking advantage of the magazine that he had not yet found himself, did not do it, directly handed over his resignation, came out to work out his own business, and also saved the future when things were exposed and swept out of the house, folding the old face.
Still in Ma Jin is still in the preparation of the "magazine", when the time Tianshi joined the middle management, and then all the way up to the then gossip editor-in-chief, the head of the foreign news reporter, is the "magazine" of the patriarch level.
Of course, the "magazine" was only established for seven years, there are not a few similar oldmen, and the heavenlyists are not conspicuous in it, but how to say that he is also an old man in the magazine, and naturally there are many friends in the editorial department.
Although he was involved in the matter of paying holes, but after all, he was only committed, and before the pay hole had already identified all the mistakes, when the Tianshi side took the initiative to resign from the magazine, to show the attitude, so the matter in the time of the Shishi to several side activities, and finally can not stop.
Of course, this is not without cost, although Tianshi escaped safely, but in order to make an example, Liu Wei decided to put it on the blacklist within the magazine, without Ma Jin and his and Chai Yue's permission, the magazine will not cooperate with it.
In the Beijing newspaper, "magazine" is a well-deserved hegemon, any newspaper wants to establish a foothold in the newspaper, must first worship the "magazine" dock, get the "magazine" recognition can be opened for publication, otherwise although it will not close down, but if you want to flourish will inevitably have a lot of support.
. . .
When Tianshi was blocked by the "magazine", many big newspapers can get insider information data can not be obtained, "News Express" can only fried others left of the cold rice, sales naturally can not be mentioned.
Otherwise, with the status of Tianshi in the magazine and many years of experience in journalism, even if the business mind is stupid, it will not be so bleak as the newspaper business.
I wanted to kill the world, famous, but do not want to start a business is not half and the middle road has no money, when Tianshi was finally defeated by this fucking reality, ready to honestly close the door stop loss.
And just as he was preparing to stop publishing the "News Express", an old colleague suddenly came to the door to send him some manufacturing.
It turned out that the next "magazine" should make a big move, please the five bachelors of the cabinet, and six books together to make a visit, this visit is extraordinary, not only because there are too many senior officials involved, but also because this is a rare opportunity for the magazine.
An opportunity for a civilian newspaper to officially turn into a semi-official court propaganda mouthpiece!
Therefore, the magazine wants to create momentum in order to win more attention and make this interview as much as possible.
However, because of the popularity of the magazine now, it has rarely done any more propaganda campaign, coupled with the "magazine"'s own status style has gradually developed to the high-end side, if it is as before with some strange and exaggerated headline reports to attract attention, some can not bend down.
However, although I do not want to admit it, but often only such an exaggerated style can be the best and fastest to carry out effective momentum.
Therefore, after the internal discussion of the magazine, it was decided that the magazine only issued an official announcement before the publication, and the routine was normal publicity, and the rest of the hype was all "outsourced" to the outside tabloids.
Fortunately, the "News Express" under the name of the day finally got this "project"...
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