Advertising is not art, advertising is to sell products, otherwise it is not advertising.

Any advertising that breaks away from “selling products” is wrong.

On November 1, all products of Shengtang began to be bombarded with the head of today's headlines!

Some people are watching micro-blog, suddenly popping up ads, Wang Feng teacher holding the mobile phone, pointing to the mobile phone interface, next to the narration: "pay attention to the favorite star dynamics, look at today's headlines!"

Some people are looking hungry, takeaway, after the point is Wang teacher appeared: "Wait for the takeaway boring?"Look at today’s headline!”

Some people are playing "The Sword of the Archangel", "Legendary Hegemony", the bomb advertisement: "The hang-up is too idle?Look at today’s headline!”

There are even movie reviews in the beautiful life community, popping ads: "Want to know about the recent hot movies?"Look at today’s headline!”

In the four major cities of Guangshen in the north, a bunch of bus billboards under the office building: "On the way to work, look at today's headlines!"

A bus billboard near the place where McDonald's Dix piled up: "Eating with your boyfriend?Look at today’s headline!”

Including the office building nearby: "to meet?Look at today’s headline!”

Teacher Wang's handsome smile, instantly overscreened.

Before Weibo, there was a hot headline saying, "today's headlines" this product came out, young people know what this is, this is an advantage.How to make today's headlines into people's habits, this is the point of thinking.

The Tang version of today's front article, a variety of advertising words, using the medium-term today's headlines only think of advertising bombing.In fact, as long as people are idle, any fragmented time, whether it is playing micro-blog, watching UC, watching today's headlines, watching the news...

It's all no difference.

The idea of these ads is not to introduce the use of today's headlines, but to tell people that no matter what they are doing, the fragmented time can be used to play today's headlines.And if people play today's headlines first, enough, calculating accuracy is unmatched by other people, you can dominate the market.

As long as it is Tang Yuxiao's products, there will be news, and almost everyone knows about the bombardment advertisement now.

Knowing the product, people will know what it is.Questions between people will be “Is today’s headlines useful?” rather than “what’s today’s headlines.”This is the power of today's headline products themselves.

So is the advertisement simply telling people that fragmented time can play today's headlines?It's not that simple.

Tang Yuxiao put more than 200 kinds of advertising language, covering the entire online and offline, looks very casual, people will collect these "easy to understand", "junk" advertising, and then ...

“Tang Yu knows that this advertisement is too unreclenting, isn’t it?”Please start the author, right?”

“I will too!”

“Get dressed in the rain and look at today’s headlines!”

“What about falling in love with a female teacher?”Look at today’s headline!”

These are normal discussions, of course, slowly.

“What if I don’t have paper in the bathroom?”Look at today’s headline!”This article quickly on the micro-blog hot search, the number of reprints amazing, all kinds of hahahahaha.

Don looked at this little sign...

"There's no paper in the toilet, and it's no use today's headline."Tang Xiao commented.

"No, it's long enough to see."

In all kinds of grin, today's headlines have exceeded 5 million in a short period of time, but inexplicably, it is clearly facing strong enemies, Robin Lee did not feel it.

Strictly speaking, Robin Lee does not seem to feel at any time, it is strange to know that he has the search data, and the fact is that the data collected can not be used as a user and paid, perhaps because he often takes the holiday data.

A variety of today's headlines news brush, download volume of various outbursts, Tang Yuxiao and successfully launched a hot product, as for follow-up and profitability, users will not be particularly consider, that is Tang Yuxiao to consider things.

Teacher Wang in the first time after the east and west on the line to pay attention to the news, pay attention to hot spots, today's headlines are not gorgeous advertising terms on fire, people imitate today's headlines advertising, even that toilet forgets to bring toilet paper are on fire...

Teacher Wang was still laughing for the first few days, and then the smile gradually disappeared.

He flipped left and right on the computer, scratching his ears.

“Why don’t I have a fire?”

On the other side, the headquarters.

Tang Yuxiao personally blocked a hot spot with "Wang Feng", and then got up to go to the conference room...

As he walked and smiled, he really wanted to say to Mr. Wang that the superficial idol understood... but he could not say it, the emotions of Mr. Wang were incoherent...

Today's headline is a very God's work, why say God?

The circle of Internet workers is very small, and some unimportant positions often have people jump jobs.

Two horses and one Li, or Netease Sohu Xingang people, no problem to move each other, what price here, after the company may not change the price, may also be reduced a little...

Only today's headline people go to other companies, whether it is candidates or interviewers, feel that the other party is joking!

The interviewer will feel that this interview is a piece of garbage that can't even pass the written test, how did you come to the interview?

The interviewer will feel that the other party will not reach half of the expected...

The result is because the "calculation team" in today's headlines is too strong.

In this case, the number refers to the algorithm and the data.Today's headline counting team, probably the importance is equivalent to Penguin, Netease's game production and operation team, Tianqiao brother at that time if you can dig up those who do the game, Shenda will not be so weak, but because of this, he can not dig, certainly signed the exclusive agreement.

at the meeting.

Tang Yuxiao smiled and took a sip of coffee, saying: "We can refine the analysis, from gender, age, interest, keywords, city, work time, weather, occupation, operator, mobile phone operating system, mobile phone brand, network type, article category, user online shopping type ... ... ... ... before the Spring Festival next year, I hope the number of users can exceed 30 million."

Chen Tong asked, “How is the advertising fee method calculated?”

"I also think that the cooperative company account, personal registration account must be injected into 5000 yuan first."Advertising with large-map advertising, small-map advertising, text advertising, etc., the promotion method is hard to connect with the user's information.The way is, such as setting a user who is keen on online shopping, giving him 4 ads a day, 5 cents a first, then 4 cents 1, 4 cents, and finally 2 cents... Look at how similar advertisers themselves bid, we don't understand their industry, but they will understand the bidding, anyway, we don't lose."

Chen Tong asked, “Does Tang always have a profit plan?”

"This year, next year, set a small goal that can be achieved, first earn him a hundred million!"Tang Yuxia finally said it out.

Everyone did not react...

“Do you really want to go to Lu Yu’s appointment?”It will be poisoned with milk!But if you don’t, it’s harder to pretend this than...”

In the evening, Tang Yuxiao was in his office.

The door was knocked five times, three long and two short.

Tang Yuxiao did not say anything, the door opened, Liu smiled and squinted to come in late at night, smelling that he knew that Tang Yuxiao liked the roasted oyster.

“What happened?”

“No, there’s something going on between our subordinates, like... boss, are you going to be like Robin Lee?”

Tang Yu Xiao laughed and asked, “What is it?”

“Well... infatuated with algorithms, data orientation, coldness, and explosive growth in advertising revenue...”

Throughout 2011, the master of search in the PC era made a total of 14.5 billion yuan!This is not much, Tang Yuxiao does not know the data of 2017, the entire 2016 female advertising revenue of 64.5 billion!

So the question is, what about today’s headline income?

2014 300 million, 2015 1.5 billion, 2016 did not expose, generally believe that 6 billion, today's headlines 2017 target is 15 billion.

If you can't curb the explosive power of today's headlines, the headlines of today's 2020 can hang the weak mobile end of the lady, and the lady is limited to the country, today's headlines overseas layout is quite terrible.

“At least, I’m not going to hurt anyone easily.The dogma I believe in is that I would rather bear man than bear me."Tang Yuxiao was very serious when he spoke, as if he were warning himself something.

"That doesn't have to be."

...