In April 2013, Netease cloud concert, this time and space was preempted by Shengtang music, Netease cloud music delayed, afraid of being Shengtang music wave bursting.

Shengtang and pig farm cooperation has been close, the single Shengtang can not shake the penguins in the game, so has been to cash + divided into a variety of promotion of NetEase games, their own game advertising share is only 30% more than NetEase, which has been let Li Yixiao dissatisfied.Tang Yuxia promised to fully support him when he studied more than NetEase in mobile games.

The relationship between Shengtang micro chat and NetEase game, but Tang Yuxiao spent money to NetEase built-in micro-chat voice, I do not know what plans are behind this.

The two cooperation as a whole, the near view of mutual benefit and even beyond the "honey combination", a pig, a grass, known as "pig grass combination."

Of course, the "honey combination" also has the name of "grain combination".

For the time being, the two are still in the honeymoon period, Shengtang music first, Netease cloud music is not an opponent, it is temporarily put on hold, decided to observe for a while.

Ding Sanshi originally invited singers such as Ye Bei, Chen Chusheng, Jijie, Lu Hu and Li Xiaoyun to participate in the release of mobile strategy products NetEase Cloud Music, but...

Seeing the release of Tang music in the TV, Zhou Jianyan, Chen Yixun, SHE, twin sisters, Xie Tingfeng, Chen Guanxi, Zhang Weihan, Li Yuchun, Zhou Pengling, Zhang Liangshao, Ye Yixi, He Yijie, outside the idol boy group EXO, there are European and American, Japanese and Korean singers come to the scene, Europe and the United States are the old Wang Tao girlfriend relationship.

Ding Sanshi looked at the TV and quietly let the assistant cancel the Netease cloud arrangement...

Fu Mengyao attended as a member of the Shengtang Strategy Department and talked at the press conference.

Gao Xiaosong announced that he joined Grand as the CEO of Shengtang Music.

The internal structural adjustment of Shengtang suddenly appeared on the official website, a series of adjustments, Shengtang media combination appeared, respectively, management of Shengtang film and television, Shengtang TV, Shengtang variety, Shengtang music four parts, the head of Fu Mengyao.

Among them, the film and television part of the boss Fu Mengyao is named, Vice President Xu Zheng, the TV part of the boss Fu Mengyao is listed, the vice president of Furong sister, the Variety President Long Danni, the music boss Gao Xiaosong.

This structural adjustment, coupled with the emergence of the big killer of the music app, Tang Yuxiao is suddenly on paper in the ambition of the film and television entertainment industry.

The integrity of the structure does not mean that the strength is strong enough, so many star advertisements, sensations are sensational, but if the current music app fails, then this is just a joke...

But how did the music app fail?

In the early years of cooperation with cool dogs, digging some people, Shengtang music now has music library, song list, radio, daily recommendation, music circle, five basic functions, with the Tang cloud system launched the "guess you like" music new features, in 2013, Shengtang big data began to apply in their own system.

The original time and space 2013 music industry is a bleak, the most red new song is actually "to the youth", few people have heard...

This time and space Tang Yuxia had originally intended to copy one or two future generations, think that he was not suitable for writing songs again, and gave up.

Shengtang Department of the omni-channel promotion of "Shengtang music", within a week of mobile downloads reached 5 million, PC side almost.

Nowadays, young people have grown up listening to Xie Tingfeng, and unlike many people in later generations, they think that Xie Tingfeng is an actor, a cook, and clearly know that he is singing and pretending to not know...

Sheng Tang daily recommended to push the classic old songs first, Xie Tingfeng's "because of love so love" first broke out, the peak reached the daily on demand hundreds of thousands of people, and then broke out is Chen Guanxi's "speeding game", and then to the twins' classic songs, SHE's classic songs, and then Zhou Jie, Chen Yixun...

This is Gao Komatsu's "nostalgic half moon" plan, Shengtang's strategy to do the game is to pull the old man back, and then attract new people, the game is also the same.

The strategy is very successful, the later short video APP appeared, re-red with a lot of classic old songs, or a good rhythm of the mouth song, as for some inexplicable songs written by later musicians, in fact, do the data of Tang Yuxiao also do not know how they are red, feel all hype, no works ...

Xiangjiang Records hairstyle 50,000 even if it is white gold, but by now few people have been able to sell platinum.

Shengtang music docking micro chat payment channels, now "buy classic old song gift package" a special offer can pick 20.There are many people who download with the app, and there are many songs that have reached the 5 Platinum level, to know that this is only one week.

Tang Yuxiao plans to start a low price for a period of time, calculated on an annual basis for 1 yuan next year to sell songs, in a few years to sell 2 yuan, in addition to a large number of songs open for free download...

The popping of the music APP makes many people's eyes hot, feel that the music on the Internet is not casual, how can you ask for money?

Go to some of the previous big websites and find that you can't get down.

Many webmasters look at the music of Tang and red, and then open their own mailbox, inside is the e-mail sent by Sheng Tang "Give me a face."

As Gao Xiaosong said, the reason why pirated music on the Internet is rampant, it is because the giants of the Internet did not do it, if the Internet giants did their hands, calculate the amount of playback, download, and then calculate the unit price, to accuse those websites is really a check, they bundled advertising costs are definitely not enough to pay.

These people can bully some singers and bully Xiangjiang music companies, but with the improvement of domestic Internet supervision, they can't deal with Shengtang.

Gao Xiaosong into the Tang is the core executive, a strategizing immediately broke out, so that he is happy to see the teeth.

Now to the Tang Yuxiao office to report the situation, in fact, is to chat.

"In the past, looking at the clicks and downloads of those websites, it felt really too wasteful.Tens of millions of clicks, hundreds of millions of downloads, so change the advertisement, do pirated music is really killing chickens and eggs, and killing other people's chickens.Fortunately, through the darkness, the dawn came...” A short and tight look for the rest of his life, but Tang Yuxiao understood what he meant.

Gao Xiaosong once in order to do music, personally came to the door to do the pirated net open side, so that the genuine first to sell for a month, the other side did not agree, Gao Xiaosong then said that if the piracy immediately followed, the genuine musician will have nothing to eat, and finally the other side promised to delay a week.

In fact, many writers who have written online novels have asked for a three-day delay in the renewal group, and have not heard of who can do it.

Since the Internet era, all music has fallen, but no one dares to stand up and say, is silently bear.

Can't say it, almost everyone is listening to pirated music, whether they say it or not, they continue to listen, if you say it, maybe everyone will not go to the star's movie TV, then there will be no money.

Now Gao Xiaosong used the word "sunlight", Tang Yuxia smiled and said, "I expect people's inner self-consciousness is very high, how is this possible?"Or by means.It’s really hard to create in China... but the dawn is coming.With the expansion of the millet market share, Sheng Tang will be strengthened, when Shengtang music will be my mobile layout of the killer, but also please Mr. Gao you help me to do a good job."

"Thank you Don for your trust."

Many people only know about Gao Xiaosong, "you at the same table", and "poetry and distance".

When listening to "You at the same table", Tang Zhixia thought that the composition of the song must be like the same as the simple tree, the result...

Gao Xiaosong is a very research spirit people, he is Tsinghua, there is a program of alumni doctoral students asked him "do not know what he can do", the results of his criticism.Later, he went to Tsinghua to give a speech, someone asked him what he did to make money, and then he was scolded by him, and then he wrote "life is not only in front of the eyes, but also poetry and distance."

In fact, even if Tsinghua claims that the average income of graduates is tens of thousands of thousands, but Yanjing that tens of thousands of start, 100,000 very common house prices, these people want to do house slaves few can do, they even have to worry about rent, but also talk about what poetry and far away?

Save money to buy a house?does not exist.Yanjing makes money, no one wants to take home.

Even if it is a very provincial person, save food for 10 years, save some money, return to his hometown and live unfamiliar with what can be done?Even if you save money, saving 10 years may not actually buy anything.

Gao Xiaosong said that "Tsinghua is no different from technical school", "poetry and distance", it can be seen that he is an idealist, but he has suffered, including the first two years of his drinking and driving royal food, Tang Yuxiao went to the class room to see him, he also translated Márquez's book in prison, Chinese translation of the name "former willow"

The original time and space Gao Xiaosong became the chairman of the entertainment strategy department of Ali Group, so Tang Yuxiao invited him over, Gao Xiaosong's idealism can be corrected by Tang Yuxiao's pragmatism.

Shengtang Media now Longdanyi, Gao Xiaosong have the ability to control the overall situation, so Tang Yuxiao did not take anyone, let Fu Mengyao sit to suppress the two people.

Only Gao Xiaosong used in this piece of music, all-channel promotion of Shengtang music APP, this software once appeared to make people feel its terrible...

...

1/2... these days have a cold, last night after taking medicine want to lie down, the result is asleep, you have to learn how to save the manuscript.When I was older, I understood why the old writers went downhill.