Do you want to make your own live broadcast platform?Mr. Chung, money is not made that way."The troll felt a little dizzy.

Zhong Ming smiled, “Am I the kind of person who spends money on the head?”I've been thinking about this for a long time, and I'll go back and tell you in detail."

Tang Ying's doubts are normal, in the eyes of most people, the live broadcast platform is already a fiercely competitive Red Sea, and now the entrance is equivalent to taking money to drift.

The live broadcast platform has already gone through a fierce money-burning war, and finally the entire Huaxia District survived the live broadcast platform is only a few, such as Lingxu live broadcast, and most of the others are cold.

From a worldwide perspective, it is basically a situation where the big live broadcasting platform dominates the world, and the small platform can only be lingering.

Tang Ying does not doubt the financial resources of the bell ringing here, it is not difficult to simply engage in a new live broadcast platform, but the key is where the traffic of this platform comes from?

To put it bluntly, the live platform ultimately needs the audience above, as long as there are enough viewers, you can hold up the anchor, the anchor will naturally appear big anchor, so as to form a virtuous circle.

If there is no audience, then even if the burning money is dug up by the big anchor, it will be cold quickly.

Tang Ying also wondered this, the bell does not seem to be hot-headed, so why?

...

Zhong Ming intends to do a live broadcast platform, it is not a hot-headed, but a deliberate result.

Or rather, that was part of his layout.

Now the live platform has indeed a certain pattern solidified meaning, such as the Ling fox live platform after the big platform is done, most of the audience has been drained, there are watching the habit of watching the audience are basically gathered to a few large platforms, several large platforms of financial resources more and more abundant, there is money to dig more big anchors, slowly formed a virtuous circle.

Other small platforms are basically squeezed out because of lack of income.

The reason why Zhong Ming wants to do a live broadcast platform is very simple, the game and live broadcast are two inseparable wholes, naturally closely linked.

From the beginning of the game, "players" and "people watching games" were born at the same time, even if they played chess on the street, they could always see a group of people around and pointing.

Including traditional sports, "competitive" and "watching" are also two very critical attributes.

And the game industry is even more so, many games are hot, precisely because of its live effect explosion.

Live broadcast is a piece of fat, even without considering the direct economic benefits it can bring, but also consider its hidden benefits, such as the heat of the game.

If Zhong Ming has a very large live broadcast platform in his hand, then after the new game is out, casually give the anchor under the command of the hand to a command, immediately you can push the game up, no longer have to go to contact those anchors, and give them money.

How to do the live broadcast platform?

It's actually very simple.

Other deaths in the middle of the road live platform, the cause of death is varied, some are the capital chain fracture, some are the company's employees floating, mixed food and other deaths, some are poor publicity, poor management ... ... but in the final analysis, the real cause of death is only one: no traffic.

In other words, the audience of the platform is not enough.

Traffic is the foundation of the live broadcast platform to survive, with traffic there is income, there is heat, you can pick up the big anchor; no traffic, there is nothing.

Many platforms spend a lot of money to dig big anchors from other places, and it is also hoped that these big anchors can bring traffic to the platform.

Now enter, the biggest question is, where does the flow come from?

According to the general operation, it can only be crazy to smash money and dig people, and dig from such a similar platform of Ling Fox live.But this will face a problem: the audience on the platform sticky is very strong, with a habit of a live platform, most people do not want to change.

Therefore, this seems to be a dead end for the new live broadcast platform, and the input and output are not proportional at all.

But it’s different for the bell, because he has traffic.

The whole game platform is his traffic.

The practice of Zhongming is very simple, that is, to live the light live, directly to the glimmer game platform!

Live software in the program is not much, in fact, it is just equivalent to a built-in TV station, as long as the most basic video transmission, barrage, gift and other functions can be achieved, there is no threshold.

The Zhongming holds the resources of the low-light game platform to do live broadcast, and there are many other live broadcast platforms that do not have the advantages.

First of all, convenience.

For other live broadcast platforms, viewers should collect web pages or download live platform programs.Light live broadcast is not necessary, as long as the light live broadcast platform can see the content of the live broadcast.

Other live broadcast platforms, the audience only want to watch the live broadcast will go to the point.However, as long as the player lands on the game, they will watch a live broadcast; as long as the low-light live broadcast platform on the player's device is online, the anchors of concern will issue plane tickets to them after they go online.

Integrate the game platform and the live broadcast platform together, in the player's attention has a natural advantage.

Second, the positioning is accurate.

Other live broadcast platforms require players to choose their own games, many platforms also want to do big data, analyze what players recently watched live content more, and targeted live content pushed.

But the light live broadcast is completely unnecessary, because what games the player plays can be directly reflected on the micro-lit game account.For example, players have recently played the "Xiang Plan" for a long time, so it is enough to directly push some live broadcasts of the "Xiang Plan" in the past.

Moreover, the game detail page is directly combined with the live partition of the corresponding game.For example, if the player is interested in a game, directly tap the live page on the game detail page, you can see all the anchors of the game on the platform, go in to see that you can have a general understanding of the game, without needing to open other live platforms and search for the game.

Again, the 0 threshold for the anchor.

As an ordinary player, if you want to live on other platforms, you need to download a special live broadcast tool, and it is likely to face an embarrassing scene after the launch.However, here, the live broadcast tool can be directly built into the low-light game platform, and even in the game, it also supports the live broadcast or the recording at any time.

At the same time, after the new anchor is launched, the low-light game platform will directly read the in-game data and generate corresponding screening conditions.

For example, a player feels that their technology is good and wants to start a live broadcast.

If he is in other live broadcast platform, need to download the live tools, verify the identity, open the live room slowly after the accumulation of popularity, for a long time is like playing a single machine, the vast live room may be only a few viewers will point in, a look at the barrage is not much and quickly withdraw out.

Want to fire to a large extent to rely on the platform to give the recommended position, so cycle, even if the anchor itself is good technology, the program effect is also good, the fire may also go through a long cycle.

In the low light live broadcast, the anchor has verified the identity in advance, want to open the live broadcast, as long as in the game casually click a button can be.

Moreover, after the start of the broadcast, the program will automatically generate screening conditions based on in-game information, as long as the audience is filtered according to similar conditions, you can find this live room.

The biggest problem with traditional live broadcasting platforms is exposure.The allocation of exposure between different anchors is extremely uneven and very unreasonable, some head anchors are at the top of the table all year round, most of the audience went in to see these anchors, and the new anchors even have the potential to catch fire, but they are suffering from not being found, and it takes a long time to get out.

This is because the traditional live broadcast can not read the in-game data, can only broadcast the game screen, some data analysis is naturally impossible to start.

If the player is live on the low-light platform and supported by the game data, the "labeling" of the anchor can be extremely accurate.

Take the "Xuanjia Plan", for example, through the player's live broadcast and in-game data analysis, you can put a lot of labels on him:

What is his shot and what is the hit rate?What role do you like to use, what kind of gun?

What is the average number of homicides in the last 100?What is the total number of champions?

Does he talk frequently on the radio?Is it a cold anchor or a cold anchor?

What is his real position and comprehensive strength score?

Is he actively looking for a gun-type anchor, or does he prefer a stable anchor of development?

Through a large number of in-game data and live broadcast data, these new anchors will also be labeled with a lot of labels, such as: "Gang Gun King, Gun Law, Sienna Specialization, Sniper Gun Specialization, Passerby Bureau Killer King, Like Single row, Yan Nao Anchor, 2,800 points, per game killing 7.3" and so on.

In this way, the players see the label of the live broadcast room and immediately have a general understanding of the style of the anchor.

Or, the player wants to see a certain type of specific anchor, such as like to watch the play of the sniper, like to see Sienna, directly with the label to filter keywords, all at once screened out a large number of eligible anchors.

After the screening, many newcomers who are not very popular naturally appear in the screening list, and the exposure is obtained here.

With the "guarantee" of the platform data, the audience will also be happy to dig some new anchors.

At the same time, with these game data, the live broadcast platform itself can also "estimate" the value of a new anchor through a certain algorithm.

For example, the gun method, killing more, talking more, the real segment high and so on these specific values, will be weighted to the anchor's rating, calculate the higher rating of the anchor, you can get a relatively good position, increase some exposure.

In this way, a benign mechanism has been established, so that new anchors who join the platform can get a good exposure opportunity.

Even many players may not have the idea of opening a live broadcast at the beginning, but if he plays really well, then the system will prompt him to suggest a live broadcast, and will use various material interests to attract him to open the live broadcast, which makes the potential anchor base of the live broadcast is much larger than that of other live broadcast platforms!

...

Therefore, the bell ringing so that Tang Ying no longer renews the live broadcast platform is the result of careful consideration.

When the glimmering live broadcast is just opened, it must also need a component of the anchor to come to the town, with traffic, and the influence of Tang Ying is indisputable.

But Zhong Ming does not intend to dig the anchor on a large scale, at least not with the money above the market price to dig, it is not cost-effective.

Compared with other live broadcasts, the micro-light live broadcast platform has two advantages, one is to bring its own audience, and the other is strong hematopoietic ability.

The players of each low-light game platform may be potential anchors, and the conversion rate is much higher than that of other live broadcast platforms.Therefore, the bell ringing to do is to dig the new anchor, and then hold it up in one hand, so as to make a virtuous circle.

Come up and spend money to dig big anchors, but for several years can not achieve profitability, this kind of bell will not do.

Of course, after holding up these new anchors, how to keep them is a problem.Zhong Ming's solution is to have a higher gift share, dynamic salary contract, long signing period + liquidated damages.

First of all, the most basic gift is divided into 50%, and the other live broadcast platforms are 50%, and Zhong Ming intends to only draw two to three percent (two percent for small gifts and 30 percent for big gifts).

Other live-streaming platforms have a single source of revenue, but the bells are different here.The low light live broadcast has a great role in supplementing the function of the low-light game platform, and can also play a role in promoting the effect of the game, considering the hidden benefits of this live broadcast platform to the bell, and it is completely fine to supplement some.

The gift is less, and it will be a very tempting option for many anchors.

Second, in terms of contracts, the contract is longer, and the fixed salary and liquidated damages are linked to the heat.In the contract signed with the anchor, the anchor will have a fixed base salary, but if the heat exceeds the original expectation, the base salary will be raised accordingly according to the corresponding gear.

For example, if a small anchor reaches the heat of the top big anchor within a week, the basic salary earned will be directly the same as that of the big anchor.

That is to say, there is no big contract and small contract, everyone's contract is similar, but the base salary is different.But as long as the heat can reach a certain value, then even if you sign a small contract, you can get the income of the big contract.

At the same time, the bell ringing will be guaranteed by the credibility of glimmering mutual entertainment, do not engage in lock popularity, lock heat, heat may be increased by some factors (such as newcomers recommended), but will definitely not be lower than the real heat.

Of course, this point, others can not prove, but in the credibility of Zhong Ming, willing to believe in the people are definitely not a few.

At the same time, the liquidated damages of long-term contracts are also linked to the revenue and heat of the anchor, and the default of the small anchor is less, but the earned less; the big anchor earns more, but the liquidated damages are also more.If you hold a red anchor and are poached by other platforms, you can claim sky-high liquidated damages, not to work hard for half a day, and have been picked by other companies.

Moreover, this live platform has a big advantage, that is, it will grow with the expansion of the low-light game platform.

In the future, the low-light game platform will launch more and better games, in the game content and the number of games will grow rapidly, many other manufacturers will choose to give their own games to the low-light game platform to transport, the higher the penetration rate of the game platform, which means that the audience and potential anchor of the live platform, which is the biggest advantage that other live platforms do not have.