Liu Yun has carried out a general analysis of the problems that exist in Yuxin today.

Today, its function is only between friends, information to send each other, can be regarded as an upgraded version of text message, but its alternative is not strong.

For example, an imminent problem is that if you stay on standby for a long time, the message sent by a friend will not have a prompt on the letter, and you need to open it to see it.

There are also problems with Caton when the software is running.

This is the compatibility between the APP software and the Android system, of course, there are their own design defects need to be perfected.

Liu Yun also temporarily rejected the idea of uploading a letter in Apple's App Store.

After all, the iPhone will not officially enter the Chinese mainland market until after the third generation will be launched in the second half of this year, and he does not need to rush.

The R&D and maintenance cost of this product, coupled with the subsequent promotion cost is not low, and now we can not see the good profit model.

In the first half of 2009, few people were able to see the huge potential of a mobile device-based communication software.

"Step by step, don't eat fat."Liu Yun quietly patted Zhang Xiaolong's shoulder, "I can guarantee that the importance of the Yuxin project will occupy the first step of Yoyo for a long time to come."

He also gave each other a peace of mind in time.

From the hot micro-blog, to the almost completely from the beginning of the letter project team, Zhang Xiaolong's heart if there is no gap, it is impossible.

"If its function is just another form, can eliminate spam text messages, can really make Liu Yun so important?"He looked at the back of Liu Yun, but could not guess each other's thoughts.

...

In mid-April 2009, Microsoft announced that a generation of classic operating system windows XP would stop mainstream technical support, but the upgrade and update service will continue for several years.

Around the same time, they also announced a message that attracted the attention of the world: Microsoft will continue to deepen cooperation with mobile phone giant Nokia and improve today's Windows phone system.

Their slogan is to launch a more perfect and better full-touch screen mobile phone.

On the other hand, Huawei's representatives have also begun to contact the top of Android, and they have also developed a strong interest in Android.

If it is not for the arrival of Liu Yun, looking down on the world from the eyes of outsiders, many people perceive the cruelty of the industry, and the more severe the fighting will be more intense.

Wu Qiang worked overtime and planned a complete marketing model with several heads of the marketing department, which was placed in front of Liu Yun.

Almost as far as OPPO and VIVO in previous lives are out of the way, he hopes to carry out a full range of advertising bombardment in those TV stations with relatively high ratings.

1, choose a higher audience of young people's entertainment programs.

2, the appropriate choice of the most popular star, as a spokesperson for a certain model.

3, with a beautiful appearance, as well as fashionable shape, to attract the attention of young people, especially young women.

Under this strong eye effect, the smart machines of the YOYO series will be well-known immediately, and they are suitable for all ages.

This is Wu Qiang's judgment, and this scene has been cooked by this guy in his past life.

But Liu Yun's concern is that the time point is different, and there may be a big gap in the effect.

Some means, the time used is too early, just like the pace is too fast, easy to tug on the egg.

Therefore, after Liu Yun roughly looked at the plan again, he only calmly said that the plan is feasible, but it can be slowed down.

He also did not say that today's variety shows have not yet exploded, and the return of forced implants in advertisements will not be too great.

Wu Qiang is not in a hurry, he just wants to give the boss a wake-up call, strong enemy cyclic, or to be vigilant, and timely performance of their own enthusiasm.

He smiled and said: "President Liu, our new YOYO 1 smart machine in the sales, can be said to almost crush HTC models, this is a start."

Liu Yun said disapprovingly: "Our price is so much cheaper than HTC, in the case of similar hardware configuration, there is a better optimization, if this can not crush each other, I simply take a piece of tofu to kill!" 」

Wu Qiang scratched his head and said, "But this good day is not long, about half a year, we will usher in a strong enemy."

Liu Yun looked at the documents in his hand and said, “Old Wu, you are also a person who has been through the mall for a long time, so such a news, it sneered you?”

Wu Qiang hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey he

Liu Yun’s fingers gently tapped the tabletop and replied, “Don’t rush.According to my observation, Huawei's center of gravity will not shift to the mobile phone for a moment and a half."

In the past life, Huawei, in the past few years into the mobile phone industry, has been tetherless, the Android intelligent machine has been Samsung leader, HTC followed, and then Meizu and other domestic cottage machines, popular.

For a long time, Huawei's mobile phones have sold more foreign than domestic sales.They were really on fire and accepted by the Chinese public, almost after 2013.

As the world's top manufacturer of communication equipment, many of their products are far from the public eye, and only some professionals, engineering students, or those who have been involved in communication products know the power of the company.

For example, Liu Yun in his previous life had a similar experience.

Almost in 2010, a dinner, the same table has a lot of nonsense, but think that they are very good guys, talk about domestic brands, show a look of disgust, and then blurt out a sentence that almost let Liu Yun dropped the chin: "Our country's products are not good, the quality is very poor, can not take it, there is almost no reputation in the international."

At that time, Liu Yun thought to rebut, ready to say the word "Huawei", did not expect this guy to mutter, said: "may be Li Ning is not bad, a little famous."

As for what Huawei is, he is completely in a state of disobedient.(Real experience, in early 2010, I have been remembered.)

"He also deserves to know Li Ning..." This is Liu Yun's original idea, he has completely put out the rebuttal idea, why should he have a fool generally insight?

Another time, Liu Yun talked about a girlfriend, a girl who likes to chase various variety shows, with a surprised look and ask herself: "Huawei has other business in addition to mobile phones?"

However, the above two examples have verified one point from another angle: Huawei has entered the mobile phone industry, and this resident will use electronic products in his usual life, so that the word "Huawei" has really entered thousands of households, so that countless old and young women and children know the existence of this company.

Otherwise, its popularity in the ordinary people may not be as good as Li Ning, who makes clothes and shoes...

High-end or popular, well-known or niche...

Liu Yun's mouth muttered to himself, his eyes turned, and suddenly saw the Youku icon on the desktop.His eyes suddenly brightened, and a thought suddenly flashed from his mind.

“Why should I wait until the day those variety shows explode, and why don’t I intervene to make those variety shows explode in advance?”

"I already have Youku, the future viewing channels are not just TV stations, the proportion of network video will become more and more heavy!"

"I can completely let its Youku, plan some variety shows, once the fire, and then seamlessly insert mobile advertising to increase exposure and visibility."

In this way, and the previous life of the company's OPPO and VIVO marketing model is the same, but the difference is that one is their own thing, completely out of the left hand, the right hand into the trick, can save too much advertising expenditure.

Those explosive variety shows, implanted advertising costs how expensive, Liu Yun is clear.

Variety programs, advertising, mobile phone products, channel marketing, APP software, you can rely on their own strength, build a closed ecosystem, without the help of any external force.

Thinking of this, Liu Yun dialed Dong Rongjie's phone and said: "You go to dig some people to come over, and each David sees the director of some well-known entertainment programs, as well as the planner, and the focus is on Mango TV."Of course, even if the other party is unwilling to leave, they are allowed to work part-time.”

It is not important that people are full-time, it is important to set up the framework of these variety shows, and copyright must be firmly in their own hands.