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Chapter 662:Want Outsiders to Not Even Get the Soup

Sitting next to Liu Yun, Lei Jun, was full of excitement at this moment, and it was really in vain.

In this way, step by step, the mood and rhythm of the field will be brought to the climax, so that he has gained a lot.

First of all, there must be a touch object, and the visibility of this object can not be too low.

He took notes silently in his heart.

Lei Jun knows that after the opening of the intelligent machine era, everyone basically uses the Android system, the gap is actually not too big, the offline line can be guaranteed, then the decision sales, and market share, is the product marketing promotion, to start the popularity.

As for how to market, the knowledge of this is great.

But at this moment, Lei Jun's head, at least a few good ideas to promote his hand's millet.

“This is a strong industry, and if you want to stand out, you have to find another way, follow the rules, or come step by step, that certainly doesn’t have a day to start.”

He said to himself, quietly.

Liu Yun, quietly glanced at Lei Jun, his face calm, unable to see his thoughts in his heart at this moment.

In fact, Liu Yun has long been no longer concerned, how many merchants will enter the field of smartphones in the future.

At the beginning, he faced the confusion of the industry, and the doubts of the company's management, stepping into this industry, in the future, following the trend, imitation must be endless, he has been able to get used to it, and it is unchanging.

Of course, Liu Yun also has another mind.

In his view, this competition in the field of smart phones is not just between Apple and Yoyo.

To be precise, it should be a full-scale confrontation between Apple phones and Android phones.

Liu Yun believes that there is no need to fight Apple's sharp edge alone.

He hopes to be able to strengthen the overall strength of Android mobile phones, rather than deliberately chasing the YOYO series of mobile phones.

Only the overall market share of Android machine continues to increase, in order to feedback this market dividend to Yoyo.

He wanted the victory of the whole battle, not the gain of a city and a pool.

Of course, his purpose is much more than that.

Although Liu Yun hopes to grow the overall strength of the Android mobile phone alliance, Samsung should not be included in this alliance.

If in accordance with the original space-time trajectory, Samsung will officially launch Android smartphone this year, and has been occupying the first queue of smart machine sales in the Chinese market for nearly 6 years.

Especially in the past few years of mobile Internet, Samsung's mobile phones are flourishing, directly approaching iPhones, and deadly holding down HTC, as well as other domestic smart phones.

During that time, the three stars can be described as two.

However, because the pricing of Samsung mobile phones is too expensive, the cost performance is relatively low, and domestic smart phones have risen one after another, and the price is moderate, Samsung mobile phone market share in China has begun to decrease year by year.

Until the explosion of the Samsung Galaxy Note7, Samsung company to the Chinese market users to distinguish between the use of the Chinese market.

The cause of the explosion on the US side, they admitted that it is a problem of the quality of the mobile phone itself, and for the same kind of problems in the Chinese market, it is attributed to the user's improper use.

Such a move, so that their mobile phone products in the Chinese market quickly cold, market share continues to decline.

But at this point in time, Samsung's reputation in China is still very good, but also because of the popularity of the Korean wave, so that many young people think that the use of Samsung products is a very fashionable performance.

And that huge amount of Samsung powder, like those arrogant Koreans, has an inexplicable sense of superiority.

He knew that this time would last a long time, and he could not wait and did not want to wait.

Therefore, Liu Yun hopes that Yoyo can take this head and bring up the rise of leading domestic intelligent machines, and compress the market share of Samsung mobile phones in China to a minimum.

Yoyo has invested in OPPO and VIVO, has already been in the front, but he did not expect to go to a single, occupy all the benefits, from this point of view, at least at this moment the rest of the Android mobile phone manufacturers in the industry, can not think so far.

"Return, Mr. Ray, tell me what you think."He smiled and said.

After listening, Lei Jun couldn't help but extend his neck, prick up his ears, and listened attentively.

Of course, this is just a form of his performance, which is a trick used by the old fox in the workplace, and it is easy to trust people.

Liu Yun did not care whether this guy really seems to be so focused, but said very calmly: "A few years ago, we do not need to pursue the profit of the phone too much, the important thing is the sales, and the market share."

Lei Jun nodded and said, "When I am ready to finance millet, I am ready to increase market share first, and the profit can be slowed down for several years."

Once, he showed great agreement with Liu Yun's point of view.

Once the sales go up, the market share is high, along with the company can promote the company's stock price, which is what those venture capital institutions are willing to see.

“We can’t make more money than Apple!”

“I agree.In fact, the profit of smart phones is very micro-blog, of course, Apple's iPhone will be an exception."

Between the words, he could not help but show a hint of envy.

In another time and space, the Rebs once played a big emotional card, and advertised that the profits of 20 millet mobile phones were not as good as an iPhone to prove that their millet was really a conscience company.

Indeed, they have a lot more conscience than the always overbearing Apple.

But it also confirmed from another point of view that the profits of smartphones are indeed very low, very low.

Perhaps in the first few years of the mobile Internet era, many mobile phone manufacturers have seized the opportunity of the times and made a lot of money.

Such as the other side of the Strait of HTC, they take advantage of the rare number of Android smart phones on the market, the price is set very high, fire for two years, but also made a quick money.

However, with the passage of time, more and more mobile phone manufacturers have entered the industry, and fierce competition will inevitably lead to the continuous decline in the price of smart phones.

In addition to the iPhone with the IOS system, in terms of pricing has always been unique, most Android mobile phone manufacturers, can only continue to reduce profits in exchange for market share, but the hardware configuration of mobile phones needs to be continuously improved.

As a result, the profit margin left for manufacturers is very little.

Therefore, the two giants of the Internet industry, Ali and Tencent, have not entered the mobile phone industry.

In the same way, it can be applied to the car 4S shop.Because the competition is too fierce, in the case of various promotional price cuts, the profit of the car itself has been reduced to a very low, as long as the income is generated through various side doorways.

Liu Yun seemed to be looking intently at the speech ahead, but he kept an eye on Lei Jun’s expression.

Hearing that he rarely agreed with his views, he was not surprised, it seems that this guy has done a very detailed analysis before entering the mobile phone industry.

“It seems that the idea between us is indeed very close.”

Liu Yun thought silently in his heart, and then continued: "My goal is very simple, I don't want to make money, but others don't want to make money."

Slightly, he said with a smile: "So, in the future, those companies that are ready to enter the smartphone field will have to think twice, this line is difficult to make money, after all, Apple only one in the world."

Although with a smile, Lei Jun could hear the cold meaning in Liu Yun's tone.

"Cold your profits, even if I can't make money, you don't want to make money."

At this moment, he suddenly gave birth to a feeling of being born and bright, because his millet also held a similar mind.

"Mr. Lei, I hope that we can make domestic smartphones bigger and stronger together!"He smiled, but suddenly turned.

This made Lei Jun a little confused, and repeatedly pondered the front and back of these words.

Huq

As the two of them talked, the audience again gave an incredible exclaim.

Many people point to the content of the projection big screen, and talk loudly and quietly.

Lei Jun withdrew his thoughts, and also followed the noise and looked forward.

Seeing the above, his pupil suddenly shrunk, dark and melodious crazy?

On the big screen, a large letter was written: Yoyo solemnly promised that "all YOYO series of smart phones, their hardware comprehensive net profit margin, will never exceed 5%, if there is an excess, we will return all of them to the user."

It should be noted that this press conference will be through Youku video, for all the online audience in the country.

So this is a thousand words, can not do false.

“Son, you have a great determination.”The army could not help but swallow the sip, said bitterly.

Liu Yun looked ahead, touched his chin, and said with some playful words: "General Lei, are you inspired?"

Lei Jun did not reply, just silent, considering the feasibility of the move.

Of course, he did not know the originator of this model, but he was himself.

At the other time and space of the millet conference, this guy was so open-mouthed, and even said, and the brand effect of millet was completely launched.

Because everyone understands that there will be no such boring users, to calculate the cost of these mobile phone hardware, as well as the net profit margin, but the marketing effect has reached.

You know, such a dozen, this advertising effect, can already offset more than 100 million yuan of advertising costs.

Lei Shu suddenly smiled and said, "Mr. Liu, I think even if the hardware is compressed to a net profit margin of 5%, as long as the sales go up, you can still make money."In particular, online sales can save a lot of costs.”

Then he looked at him, and looked at him.

At this moment, he suddenly wanted to say: your mother is really a personal talent.

This is the opposite of three, in an instant to make adjustments of the ability, hanging this guy can not be in the mobile Internet era, to achieve the corner overtaking.

Wu Qiang stood on the stage and continued to swear: "We can promise to the public that you are yo-yoing smart phones, not to make money!"We are in order to better serve users, so that our people can be convenient in terms of food and clothing travel.Is that our purpose?”

The people in the room listened to each other.

This painting is changing so fast that everyone can't adapt for a while.

"Liu, this mobile phone conference, how was your subordinate opened a news broadcast, the next step is not to foreign water hot?"

"Ray, you're humorous."

Liu Yun could not help but turn a white eye, he wanted to use Wu Qiang's mouth to send a message to the outside world.

In the future, any company that wants to enter the smartphone industry will first weigh its own strength and not put a small amount of capital into it.

This time and space, he will not leave HTC, and Samsung company how much money the opportunity, Yoyo will from the first day, compress profits, to squeeze their living space, and then the United Nations within the mobile phone manufacturers, they thoroughly encircling.

Public opinion propaganda, online and offline promotion, price war, all the means that can be used, Liu Yun's brain has been used.

At the end of the meeting, Wu Qiang put another bomb.

He pointed to the new picture above, and said excitedly: "We YOYO smart machine 2999 yuan price, the same performance, I believe Samsung and HTC to buy more than 4000 yuan."Our net profit margin is only 5%, and their net profit margin will be between 30% and 40%.So, friends, it is not easy to make money, but it can't be so easy to be earned by outsiders."

After listening to Lei Jun, he withdrew his eyes and asked, “Mr. Liu, are you ready to fight hard against HTC and Samsung?”

Liu Yun patted Lei Jun on the shoulder and smiled: "Except for Apple, we are difficult to deal with for a while."Huaxia's smartphone market should be left to our own manufacturers in Huaxia, and those outsiders can't drink soup.You say no?”

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