Yoxin is completely on fire, and the number of active users is constantly creating a new high.

But at the same time, Tencent's mobile phone QQ, its active number of users is also steadily rising.

These two products seem to be in a delicate balance and coexistence, just like well water does not break the river water.

Liu Yun is very satisfied with such a state, because what he needs is the differentiated design of Yuxin; but Xiaomao is a little dissatisfied, he expects not only the mobile phone QQ to become bigger, but also hope to be able to grow himself at the same time, dead and dead to crush competitors.

He was always a greedy man.

When he was full of ambition and ready to continue to add fuel, Li Dong, who was in charge of Tencent Weibo, found himself.

This guy is ready to ask for money from the little brother.

“You mean the 2010 budget wasn’t enough?”Little Marco looked at the man who was pure trouble for himself, and his tone was a little impatient.

Tencent has followed the pace of Yoyo, and the launch of Tencent Weibo has been more than two years.In order to be able to fight Yoyo and the alliance of Sina in this field, Little Marco did not spend less money.

But hundreds of millions of dollars fell every year, or still can not see how many waves.

"Li Dong, you only put money into this project, when to see it spit out even a penny."The little man frowned and could not help but shudder.

Looking at Mahua Teng from the outside world, he always felt that he was definitely a very elegant person in front of him.

But in the eyes of many management, the boss has a lack of anger and power.

So little Marco is just such a word, which makes Li Dong a little uneasy to stand up.

"Mr. Ma, although we spent a lot of money, but the effect is certainly there.Today, there are only two micro-blogging products on the market.Sohu, and NetEase, their micro-blog has already been cold."When the boss questions himself, smart employees know how to emphasize their achievements.

"Oh?"Does this make sense?”Little Marco's body looked back slightly and couldn't help but say, "This market can't do the first, it doesn't make sense."It seems to me that there is no difference between the second and the last.”

At this point, he seemed to be getting more and more angry, and continued: "I want to say that this second place is not as good as the last one."The last one, eliminated early, that is wasted on the above is much less money, and now the second place, the money smashed down, and can not see the future, so immortal, I can not see the future.

Between three words and two words, Xiaomao completely denied Li Dong's efforts over the past year.

Little Marco is telling him: Your micro-blog, although occupying the market, the second place of similar products, but in my eyes this is meaningless.

"Yoyo's micro-blog, although it is also burning money, but at least there are big advertisers to sponsor."The advertising costs on our side are just a dime compared to the huge investment.”

Li Dong stood on the side, the atmosphere did not dare to breathe, for fear of adding fuel to the boss.

Little Margo said those things, he did not understand.

But people always have selfishness, it is difficult to be responsible for a project, even if the results are mellable, but also have to be cheeky to ask for funds, and hard scalp to support.

Unless the boss personally shoots the version, he wants to take the initiative to give up Tencent Weibo, this kind of self-extinguidity behavior, he will never be so stupid.

After all, it costs the company’s money and what to do with yourself.

After the fire, Xiaomao rubbed his eyebrows helplessly and said, “One year, I will give you another year, if it has not yet improved.”There is no need for Tencent's microblogging project team to exist."

He did not think of giving up this micro-blog project, but so much money fell on the end of the reluctant.

In the past few years, in the Internet industry, all Tencent can see or touch the products, they all want to get involved.

Such a fluent as QQ, is the biggest dependence on them.

But this penguin is not invincible, there will always be one or two projects, they test the water failure.

Only the investment in these projects is low, and for such a giant company, it is only a weak water, insignificant.

But Tencent micro-blog is different, they have invested about 100 million U.S. dollars, a variety of marketing promotion, but also spent a lot of money to invite a variety of stars to settle in, trying to drive popularity.

They have appeared for a short period of glory, but they are still under the alliance of Yoyo and Nishang, and they have not defeated the army.

Twitter and Facebook can coexist, and Yoyo and Tencent’s microblogging products seem to survive only.

“One year...”

Li Dong read it quietly and hesitated for a moment and asked, “What is the money?”

Little Marco thought for a moment and said, “I am ready to continue to inject 200 million yuan.”If it doesn't work out next year, you don't have a chance."

Li Dong nodded and withdrew from Maureen's office.

At this moment, in the big office, there is only one little brother left.

He looked at the ceiling for a moment and suddenly knocked heavily on the table, with a look of remorse on his face.

Would it be better if he had spent the money on Weibo in other places, such as developing a product similar to a yo-yo?

Little Marco quietly took out his phone from the drawer, opened the letter icon on the desktop, stared at its interface, and stayed for a long time.

No one knows that he quietly registered the letter, after all, this is a competitor's product.

In Liu Yun's entrepreneur WeChat group, there is no name for Xiaomao.

Who can think that these past few months, he has been closely watching the development of Yuxin.

"Will this seemingly inconspicuous product become the Achilles heethe of QQ?"

...

At the end of April, although Tencent has not yet started, but on the market, similar products to Youxin have begun to emerge.

Financing, promotion, and various means emerge in an endless stream.

These mobile-based instant messaging software have a common feature, that is, they like to put all kinds of beautiful pictures of beautiful women in a prominent position in the promotion.

This is like suggesting that if you use this APP product, it is possible to meet beautiful women.

"about X artifact", this is the business want to convey the message.

Of course, this, the merchants will not say, but the sailors they command are hyped on the Internet.

Creating a boo, creating an eyeball effect, is their means, but also in the context of the hot background, the side door of the left side of the road.

But Zhang Xiaolong was not worried about this, and said indifferently: "I believe that the heat of these products is only three minutes, and these boos can't be people."

Liu Yun replied indifferently: "In fact, the functions of these products, we believe in them, but we want to face, will not fight such a flag."

Zhang Xiaolong nodded and agreed: "Yes, when the business plays the edge ball such as 'men and women about X' to promote the product, it means that its grade has dropped, can only be positioned as a niche, and it can never be accepted by the mainstream."

Some things are subtle ideas, once inertial thinking is formed in people's minds, it is difficult to change.

For example, in the eyes of many adults, QQ is just a communication tool between students, and its users should be young people.

Therefore, when Liu Yun promotes Yuxin, he emphasizes its convenience, privacy, and alternative functions for traditional SMS from an economic point of view.

At this moment, through communication with Zhang Xiaolong, his mind suddenly flashed a distant past.

I remember in his past life, he was with a good conversation with a blind girl, and went to the movies together.

During the movie, the blind woman happened to borrow Liu Yun's mobile phone, but in a prominent position on the desktop, she saw an APP product called "unknown".

At that time, the girl looked at Liu Yun somewhat strangely, and he could only be silent, without any explanation.

In the end, the two did not continue to go on, although Liu Yun was also very sure that the "unknown" was unlikely to play a decisive role in this interaction, but the girl's eyes have always kept her remember.

At that time, he asked himself, it has functions, WeChat has, then why should he do more.

Can he really meet a girl?Although there is such a rumor, I really haven’t met it.At that time, Liu Yun saw the girls in the unknown, in fact, many of them were mixed night...

Then he did not hesitate to remove it.

Therefore, the positioning of a product often determines its grade and reputation, as well as the user's habitual cognition.

The slogan "about X artifact" can certainly attract attention, but it is like a drug, and it will one day be countered.

After Liu Yun figured through these, he updated his own dynamic on his personal microblog.

“It’s like my death, waiting to be copied...”

Then there is a picture with a letter.