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Chapter 683:Strategic Investment

Zhou Bing, who was born in the late 1970s, is also the founder of today's popular social networking site and happy network.

This is the first social networking site in China to be dominated by white-collar users of offices, founded in 2008.

It provides users with social tools including diaries, photo albums, dynamic records, reposts, and social games, and just over 60 million users have been around for more than a year.At that time, its popularity was called "phenomenon".

Almost in 2009, the carjacking, stealing food day and night, almost the whole country mobilized, saying that China's most successful social networking site is no exaggeration.

Compared with another space-time, the happy net seems to become more hot, and the heat lasts longer, this key variable factor is still due to the emergence of yo-yo.

Weibo, which was launched earlier than Happy.com, which made the website on the fire on the first time of its previous life, was always warm in the first year.

It was not until the second half of 2009, after the Happy Net launched a page tour called "Stealing Vegetables", it officially entered the public eye.

The founder Zhou Bing has a bit of admiration for Liu Yun.

It was his prediction of the future trend of online games at that time: web games and competitive games, the proportion of online games will gradually increase, so that Zhou Jun made up his mind and gambled on "steal food".

After all, when the "League of Legends" is like a bamboo offensive, it has swept the entire online game market, and then developed a similar competitive online game, which is undoubtedly a kind of self-seeking behavior.

"Stealing Vegetables" is on fire, but there is an unexpected joy, that is, the penguins, who are known as the natural enemies of the original, have not been able to start.

They seem to be working with Yo-Yo, and the layout of Weibo and mobile.

The two companies are not happy...

This makes the happy network in a more comfortable, no strong enemy surrounded by the environment, get a rapid development opportunity.

However . . .

"It is also full of prosperity, and its death is also sudden", this sentence is more appropriate to use the happy network.

The company doesn’t seem to have much ambition, and the founders are content with the status quo and live a small day of losing money.

Under the premise of stealing vegetables, there is no opportunity to enrich the product line, do not realize that in the Internet industry, the speed of upgrading is too fast, and the cost of cottage imitation is minimal.

By mid-2010, although the number of active users of Stealing Vegetables was still large, the frequency of version updates had begun to decrease.

Even worse, when Tencent, an industry leader with a huge number of users, finally put the idea on the head of the happy net when he returned to the Weibo battlefield.

Compared with another time and space, their glory may only be delayed for half a year.

Thinking of this, Liu Yun asked Zhao Xudong again: "Have you ever understood that after the emergence of QQ Farm, the boss of Happy Net is a kind of mentality."

Zhao Xudong laughed, “The mentality?It must have exploded."

This answer is expected.

The number of entrepreneurs in the Internet industry, the number of people, every year is like a cross-river, but there are very few people who can really succeed.

Zhou Bing, who has been his happy network, stood out from many large network companies, and finally came to the top of this step.

But before this kind of day, he was faced with a dangerous situation before liberation, and his mentality could not explode.

Besides, the penguin came all the way, and the bones in his hand were too many.

They also worry about being next.

"Judging by my experience..." Zhao Xudong continued to analyze, "in Tencent this wave of combination boxing, happy net resistance for half a year."

What about six months later?I only smell the old people laugh, but the old people cry.

The netizens scolded, but still played.

Most people’s sense of justice may just stay on the keyboard.

Zhao Xudong said with great care: "I have seen Zhou Bing, the founder of Happy Net.Programmer comes from him, although the lack of forward-looking strategic vision, but also distinctive features, such as rational, steady, very suitable for products.

His evaluation is very close to Liu Yun.

Zhou Bing this person, suitable for being a product manager, but when a company is at the helm, it is a little powerless.

Liu Yun picked up his eyebrows and said, "Continue your analysis."

Zhao Xudong said: "In addition, his product target user group is clearly positioned - office white-collar workers.In addition, the most important functions of Happy Net are direct replicas of Facebook and have been tested in the market in foreign countries.Finally, happy with the name.

I think it is a good investment project, if you play yo-yo, the attack between them and Tencent may be easy."

Liu Yun also said: "In my understanding of Mahua Teng's personality, once he finds that things are not possible, he will give up immediately."I suspect he’s almost at the point of giving up microblogging.After that, the market is just us.So I want to ask, do you think there is a competitive relationship between Happy Net and Weibo?”

Zhao Xudong sighed for a few seconds and said: "On the surface, it is not the same kind of products.From the product function, Weibo is a social software, and Happy.com is an entertainment website.But at the root, the ultimate demand for both is popularity.People's energy is limited, people's leisure time is limited, this website comes more, the website goes less, so I think there is a competitive relationship.

Liu Yun put a few pieces of tea in the tea cup, then poured some warm water into it, gently blew it twice, and said, “If we invest in Happy Net, then it has our shares like Weibo.”In this way, even if there is a competitive relationship between the two, it is only a game of changing the right hand of the left hand.The most important thing is that we take this opportunity to block another road of Tencent.”

His mood is very open-minded, and his thoughts are simple and rude.

Like Jingdong.com, microblogging is a project he has invested in, and has a voice, but it is not really at the helm.

As an investor, it is common to bet between two competitors.

After all, eggs cannot be placed in a basket, but the ancestors passed down.

Therefore, Liu Yun in the case of investment in Jingdong, did not hesitate to pull Ali's Tmall, the same is true of Happy Net.

He took a very leisurely sip of tea and continued: "Happy Net is now a relatively successful social networking site, just the word 'social', it is worth my investment, even if the money is likely to fall, Yoyo or want to bet."

Zhao Xudong was silent for several seconds and asked, “General Liu, aren’t you very optimistic about the future of Happy Net?”

Liu Yun shook his head and said, "Look, not very good."

Zhao Xudong was a little puzzled: “Why?”

Liu Yun put down his tea cup and said: "Tencent copied the happy network and launched the QQ Farm, if we do not intervene, they will undoubtedly die."Because the power gap between the two is too large, it is not a level at all.If Yo-Yo intervenes in this battle, the winning and losing balance will be slightly tilted toward the happy net, but it will not play a decisive role.

Yoyo can bring popularity to the happy network, a lot of popularity.But with popularity does not mean that there is an automatic value, the value of real money and silver is the real value, and the popularity is converted into profit, which is the most difficult.I don't think a programmer-turned-Ceo solves the problem."

At this point, he added: "The mall is like a battlefield, and the enemy of the enemy is a friend."My first goal in investing is to prevent the appearance of penguins.

If it's just a simple web game, Liu Yun won't care.

But whether it is "steal" or "QQ farm", but with social attributes.

The whole body will not let go of any dead ends.

Moreover, there is an idea in his heart that the era of mobile Internet has come, and the configuration requirements of this game are not high, so there is no need to limit it on the PC side, and it is also promising on the mobile side!

It is also a huge opportunity.

The investment!The investment!

If you give money to someone else to start a business, it is actually giving yourself more opportunities.

...

That night, the first keyword on the hot search list: stealing vegetables and QQ farms; the second title, Zhou Bing protested against Tencent.

Large and small media reporters on Weibo, as well as some game public numbers, have reported on the incident.

Saying that Zhou Bing's protest is only the headline party means used by Weibo.

Some media interviewed Zhou Bing and asked him what he thought of the "QQ Farm" launched by Tencent a few days ago.

In the face of the active door-to-door interview, and secretly dug a pit reporter, Zhou soldiers poured bitter water, said: "It is obvious that this game imitates our stealing, and people who understand it naturally understand."What can we do?The court will not accept this matter, we can only do our own thing and strive for quality to win.”

But the speech is still full of helplessness.

The reporter interviewed, put this news on Weibo, and soon went on the hot search.

In the era of social media, as long as someone deliberately guides, many things that are not so big will be magnified countless times.

Therefore, under the deliberate guidance of the people behind it, the news of "QQ Farm" plagiarizing "stealing vegetables" was spread in an instant, and overnight, as long as the users of Weibo knew the original commission of this matter.

More media people have issued a worrying and worrying call: Where are the rights and interests of the originalists?Where is the original tomorrow?If someone can rely on the advantages of their own resource monopoly, do what they want, and kill some entrepreneurs full of dreams at will.

Well, the Chinese dream is just a yellow sorghum dream.

Soon, the micro-blog launched a forwarding campaign to protect original creators.

There are sailors, of course, and enthusiastic netizens.

“Liu, it’s done!The rhythm has been taken by me.Liu Yun opened his mobile phone and received a letter from Li Hui.

"Very good, keep the heat."He also said a word again.

The next day, 9 a.m.

Today, Liu Yun, who is known as the first net red, also forwarded this micro-blog of "protecting originals", and suddenly pushed the "QQ Farm" and "Stealing" dispute to a new climax.

Then the demons joined in.

Will the penguins fight back?They think so too, but Tencent Weibo has entered the countdown to the shutdown, and Weibo is the home of yo-yo, and they have nothing to do.

At two o'clock in the afternoon, another news broke out on Weibo.

Yoyo's representatives visited the happy network office in Yanjing and expressed their willingness to inject funds to support their solutions through the difficulties.

More insiders, broke out the slogan of Yoyo's action: for fairness and justice.

A messenger of justice and justice?

The whole network is boiling again.

Under the deliberate guidance of the water army, the slogan of "supporting Liu General" has already appeared on Weibo.

Yoyo's founder, Liu Yun, once again stood on the cusp shortly after the end of the World Cup.

Industry insiders know that this is another strategic investment of Liu Yun.

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