Today, the yo-yo breeze is flourishing, and after all, Sina can't produce a challenging heart.

Cao Wei thought for a long time and gave his own advice.

Weibo needs new profit points, Yoyo does not care about this little money, but Sina cares very much.

In fact, when Liu Yun answered the phone, he had already made a dispute with Cao Wei, and even turned his face to prepare, he even thought of the next step, with financial advantages, how to increase capital and expand shares to win the control of Weibo.

But the so-called outstuff without smiling faces, the other side's posture, so that the knife just raised by Liu Yun can only be gently put down.

Although today's Sina volume is a little smaller, it is impossible to speak with Yo-Yo, but Cao Wei, who is at the helm, still can't be underestimated.

The old fox who can sit in this position, no one is simple, they all know how to judge the situation, and can bend and can stretch.

The topic of the two of them is still the "hot search" and "one-vote veto" on Weibo, but Cao Wei cleverly avoided the points that are prone to contradictions and successfully shifted the key points of the topic.

This hand, perfectly avoiding the conflict between the two companies, introduced a new profit model, so that Liu Yun was caught off guard, but also considered the feasibility of this matter.

"Old Cao, do you mean that since Weibo is now a big family, then we can try cutting a wave of leeks from those artists?"

“That’s the reason.”

“You are tough enough!”

Cao Wei hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey hey heMany artists' incomes began to rise, even those eighteen lines of income is said to be hundreds of thousands of years.They are public figures, and their income is much higher than that of ordinary people, and the economic companies that are signed behind them are also rich in wealth.”

Liu Yun listened for a while and said, “For those artists, what is the private conduct, let alone say, but to the outside world, especially in the face of their fans, the public image is very important, and there can be no trace of it.”

Cao Wei nodded and said, “You and I know a little bit of the inside story, those big stars who look shiny on the stage, how their true face is.”If you really want to find some negative news, it's not difficult at all, and I have a detailed plan that will keep us completely out of it."

“What plan?

"Do some guidance for entertainment accounts that specialize in gossip news to increase their attention."I have already sent someone to investigate, behind these gossip accounts are entertainment companies, the competition is very fierce.Sometimes in order to get a news story, you can squat outside the star's residence for three days and three nights."

Liu Yun somewhat understood the meaning of Lao Cao, and everything needed to be driven by interests.

Weibo uses some means to increase the exposure of entertainment gossip accounts, and their fanbase will continue to grow.But these entertainment companies are competitive with each other, not monolithic.Now they have seen the sweetness on the platform of Weibo, driven by interests, they must be more enthusiastic about their papal work.

The next step is the gossip of these artists, which will fly all over the sky on Weibo, endlessly and dazzling.

Then, those traffic stars for the public image, in order to be able to continue to make a lot of money from the fan, in order to be able to continue to get advertising endorsement, the first step is to deal with public relations, spend money to seal, and even withdraw the hot search.

“Mr. Liu, this is a huge profit, and even for Yoyo, such a windfall is not a small sum.”Cao Wei said with some emotion, "Even those entertainment gossip accounts are under our control."Those economic companies are in place, and we can also delete the messages sent by those gossip accounts, and even block their accounts are not impossible.”

He paused a little, and added: "Social media on micro-blog one, the interests and business opportunities here are so large."Most of the entertainment companies that have been blocked will reopen the number.So I ate the defendant after eating the plaintiff, and there was no worries at all.”

Liu Yun holding the mobile phone, cocked the legs of the second man, listened to the other side's general plan, once said no rebuttal words, but the heart is a little strange feeling: "In this way, there will be a scene of entertainment to death on Weibo, everywhere is the news of those actors, which is inconsistent with the original intention of our micro-blog."

Because the micro-blog of the previous life is almost this virtue.

Cao Wei hesitated for several seconds and said very carefully: "Mr. Liu, I think this policy also has my own reason."

Liu Yun was a little puzzled, and frowned and asked, “Tell me something!”

Cao Wei sighed and said: "Today's micro-blog, the public opinion effect is like a bomb, getting bigger and bigger, so the more people are concerned."We should know how to avoid risks in a timely manner.”

Liu Yun said with some consternation: "Perhaps the people above also want to have less sensitive social hot spots on Weibo."

By 2010, the Internet law has gradually improved, and casual rumors have to be dealt with.

Another point, today's micro-blog has touched the ceiling, the future because of the national conditions, policy limitations, if continue to follow the original trajectory of development has been difficult.

Cao Wei continued with deep emotion: “We need traffic, we need new hot spots, we need more user engagement and activity, and then we can push up the stock price, so we have to change the strategy of operation.”

The reason why he is more active and urgent than Liu Yun is that Weibo is much more important to Sina than Yo-Yo.

In Liu Yun's view, Weibo is only a tool in his hands to control public opinion, but it is far from the core product.The original micro-blog was created to cover up the letter, distract Tencent's attention, and then hand over the right to operate, to say that Liu Yun is very attentive to Weibo, but it is not obvious.

But Sina is different, micro-blog is their only dependence on the return of the mountain, they must firmly grasp this life-saving straw.

Then he looked out the window and sighed.

Cao Wei's advice, in fact, and the development trajectory of the previous life Weibo, is the same.It will eventually go to the point of entertainment to death.

At that time, a few years later, Weibo, its active users were actually showing a declining state, and the reason why it was still a very high heat was because it was full of a large number of sailors.

Liu Yun remembers that he was very disdainful of the micro-blogs under the operation of Sina, and called it a "slag wave", but now he is also here and has to go on the same road.

This time, even with a veto, he can't help it in the face of the general trend of the entire environment.

The difference is that the microblog of another time and space is Ali and Sina, and this time and space is yo-yo and new waves.But no matter who you are, you can’t reverse this trend.

"I just need to master the public opinion that is good for my company, and the other love marketing does not matter!"Liu Yun quickly made up his mind with a little thought, and said with a smile in the corner, "Since you are ready to cut leeks to the entertainment circle, it is hard."Artists, entertainment, defendants and plaintiffs can eat it again, anyway, they are not bad money!But I have one more request...”

Cao Wei was a little surprised, and asked with some uneasiness: “What other requirements?”

Liu Yun said with a smile: "The income of hot search marketing, independent calculation, yo-yo enjoy five ingredients red, and still retain a veto."Otherwise I wouldn't agree."

His tone and attitude were unusually firm.

Since the abandonment of ideals and pursuits, it has become a marketing media that hypes traffic, it can only talk about money.

“This...” Cao Wei hesitated to say, “Yes, but Yoyo cannot use a veto in this piece.”

Liu Yun replied, "As long as there is no negative news about me, or the negative news about me, I will not use this ticket."

Finally, the silver of the white flowers played a role, and Sina now needs new profit points to control its downward trend.

Cao Wei believes that after the implementation of this policy, the stock price of Weibo will rise sharply, and he gritted his teeth and agreed to this request.

In this confrontation, Liu Yun occupied the active position from beginning to end.

He moved his heart, suddenly remembered the storm not long ago, and asked, “Yes, President Cao.”How much money is Apple looking for your PR recently?”

Cao Wei was a little stunned, remembered this thing, felt very regrettable, said: "Public relations costs are 6 digits."

Liu Yun continued to ask, “Six figures?”100,000 is 6 digits, 990,000 is also 6 digits, how much is the other party, there are 500,000?"

Cao Wei smiled bitterly and replied, "There are so many of the 500,000, the other side is willing to give out 300,000 ah."

Liu Yun disdainfully said: "Such a big company, in our Huaxia to make this money, like with this little grace to send us, think is simply too simple, we used a veto, there is no problem."

He was on the platform for Li Hui.The two companies also had some gaps because of this incident.

Liu Yun's principle is very simple: to be able to talk, talk about things.

Cao Wei wanted to explain: "But our microblogging APP is also in Apple's application store."I hope that it will be difficult in the future, and everyone will still be rich and expensive."

He also said in his heart: YOYO mobile phones and Apple mobile phones are competitors, but we are not new.Moreover, your mobile phone can only bully the HTC stream, qualified to compete with Apple?It's too far away!

However, this sentence, he can only think, absolutely dare not say out, otherwise this guy can not withstand Liu Yun's anger.

Liu Yun shook his head and said, “Our app on the Apple Store is also paid for them.”It took money, looked forward, and swallowed up the reason.The bigger the company, the louder the product reputation, the more public relations costs.There are no seven figures to talk about.”

“Seven numbers?”

Cao Wei could not help but swallow a mouthful of water, and secretly said that the price was too hard.

"I found that the microblogging hot search is a good thing.Especially some large companies, if you want to do public relations, you have to deal with the price problem.Now that we don't talk about ideals, we can only talk about money."

...

After hanging up the phone, Liu Yun leaned against the window and stayed for a while.

He still compromised, this step is not in line with the original intention, but he has no choice, as for returns, higher market value, and more revenue.

"I want a pure social media that doesn't seem to be possible on Weibo."

Liu Yun sighed for a while and dialed his cousin Liu Yue's phone: "Sister, I want to invest in a project in the name of Yunyue investment."

Liu Yue, as some curiosity, asked, “Mr. Liu Da, what project have you seen this time?”

Liu Yun smiled and said: "At the end of last month, there was a social software called Instagram in the United States that had just landed on the App Store and Android Store.You're in charge of going to the U.S. side to talk about it, and I have an interest in financing."

Liu Yue suddenly came to the mood, a series of questions were thrown over: "Social software?What are the specific characteristics?How about microblogging?How much are you going to raise?”

Liu Yun smiled bitterly and said, “Features, you can slowly understand.”Compared with micro-blog, the value is not as good as now, but I believe that the potential is far more than micro-blog.As for the proportion of financing, I hope the more the better!”