As a variety show, "I am a singer" has already been riding the dust, no need to worry too much about Liu Yun.

He also took his attention back.

The three-year renewal contract of World of Warcraft is due to expire in another year.

After the launch of "League of Legends" by Yoyo, this once-King's online game has finally embarked on a prosperous and declining road, and its online number continues to decline, even if the new version of "the fission of the earth" is launched, it is still irreparable.

However, it can still make money now, so that many Internet companies look at it, which is Blizzard's biggest dependence.

Lin Shiya, vice president of Yoyo Games, is fully responsible for the renewal of the contract negotiation of World of Warcraft, but this time after she stayed in the United States for more than a month, she returned.

Blizzard is a temper, Liu Yun is also a stubborn temper, two tempers met a piece, this time no one is willing to give in.

When the first negotiation was renewed, although the two sides had been unhappy, for the sake of money, the shrewd Blizzard executives were not to blame.

At that time, "World of Warcraft" is too profitable, Yoyo in the agency fee and profit sharing, can also get up to 1.5 billion yuan a year of profits, this contract he is really made a lot of money.

Liu Yun, as a boss with no money and very conscience, made some concessions when he talked about the second contract.

The annual agency fee of $30 million, and up to 25% of the profit share, is the second contract, the agreement between the two sides.

In the past two years, due to the fact that the point card fee has remained unchanged and the operating costs have continued to increase, the profits of World of Warcraft have begun to decline.

After the renewal, the first year is 1 billion; the second year is only 900 million; in the next year, even if there is a new version, it will be in the early 900 million.

And League of Legends, its profits in 2010 will exceed 5 billion, and the current trend estimates that it may be around 6.5 billion this year.

LOL is full of global fire, and the benefits it brings to Yoyo are not only money on the bright side, but also many intangible benefits.

LOL competition led by Yo-Yo and Fist Company has been hot all over the world, and the players who have teamed up to sign up for parameters are endless.

These huge potential intangible assets, not comparable to World of Warcraft.

There are signs that this former king of the Internet is indeed old.

But the proud Blizzard still doesn't want to admit it, and they still think Warcraft is still the best game.

"League of Legends" is very hot, the fist company is not yet formed by a group of employees who have left Blizzard.

Obstinacy and arrogance have always been in their character.

...

Lin Shiya sat in front of Liu Yun, rubbing his eyebrows, tired state has become obvious.

“Mr. Liu, the differences are still very large.”She sighed, “Of course, the main reason is the price.”

Today's Liu Yun is not a necessary one for World of Warcraft, but out of some feelings, I still hope to keep this game in hand.

He looked up at Lin Shiya and said, "The profits of Warcraft are falling, and Blizzard's side does not agree to reduce the agent fee and profit sharing?"

Lin Shiya smiled bitterly: "How not to agree, they also want to further improve the agency fee and profit sharing, in their words, since the game can still be profitable, then the new contract should be more sincere."

Liu Yun squinted and suddenly asked, “Are there other Internet companies that have expressed interest in the agency rights of this game?”

Lin Shiya hesitated for a moment and replied: "Although the news is not confirmed yet, I have indeed heard some rumors, Tencent expressed interest in this game."

Liu Yun squinted his eyes and remembered that it seemed to come out in another time and space.

When NetEase and Blizzard's first contract expired, there were rumors that Tencent did indeed have the idea of inserting a foot.

Almost at this point in time, at that time, the Penguin Empire was sitting on three hot online games "League of Legends", "Dungeons and Warriors", and "Crossing the Line of Fire", on financial strength, NetEase is far from being an opponent.

If you only look at the bids of both sides, World of Warcraft will also usher in the second agent handover, many players will wait and see.

But when many people think that Tencent will win love and take off the Warcraft, NetEase and Blizzard suddenly announced the success of the renewal, and are ready to join forces to form a battle network system and introduce all its games.

This announcement, so that many netizens breathed a sigh, although this matter has nothing to do with them, but no one wants to see this penguin family.

Liu Yun estimated that perhaps in terms of price, Tencent gave more abundance, but in other ways, it may intervene more and require more autonomy, so it will eventually part ways with Blizzard.

Now this scene is playing out again, but the starting point seems to be a little different...

Liu Yun paused for a moment, his fingers tapping the table gently, and said meaningfully: "Now, the competition for the second chair of the game market has become more and more hot."

Lin Shiya adjusted her sitting position and replied, “It is true.At the beginning of this year, Netease launched several new tours there, although not as big as the "Dream West Tour", but the overall effect is not bad, the market share has risen steadily, has completely overcharged Tencent.

If the penguin does not come to some unconventional means, according to the normal trajectory, this second chair net will sit still sooner or later."

Liu Yun suddenly said, "So the horse is in a hurry."

It seems that the little horse who is looking at the monster is also reasonable.

“Should we fight back?”

“Why fight back?“Do you want to make a fisherman happy?”

Lin Shiya was silent, the boss's thinking is often very jumpy, many times he can not keep up with his rhythm.

“If you want to sit on the fishing table, you need to maintain a balance between the second and third.”

“If we negotiate with Blizzard, the penguin will be passive if the penguin is maliciously bidding.”

He leaned back, leaned back in his chair, and thought in silence.

He can roughly guess that the little horse brother is anxious at this moment, and has begun to march dangerously.

First of all, in the social field of mobile to vigorously promote WeChat, want to and yo-yo; in the field of online games, in the face of NetEase continued to force, but also had to start digging the corner of the idea.

"Manager Lin, Blizzard, you continue to talk, agent fees and profit sharing can appropriately increase the chips."I can also make concessions, I can introduce the war network system, and I can register an independent network account without the yo-yo pass.”Liu Yun quickly made up his mind.

“Really.”Lin Shiya opened her eyes and showed joy.If the boss is willing to make these concessions, her negotiation pressure will be much less, "Lou, with the current volume, Blizzard will be a little taboo, but also know how to respect us."Whether it’s PC or mobile, our strengths in social, gaming, make them envious.

They were intended to strengthen cooperation with us.”

But these so-called respect are only to make more money in future cooperation.

Blizzard is a great gaming company, but it also has its interests.This is known to Liu Yun.

"Tell them that Yoyo will make the best use of the channels in their hands to promote the game owned by the battle network, not only the Warcraft."I am sincere in the hope that they can refuse the Tencent."As he spoke, a funny smile appeared in Liu Yun’s mouth.

“All right, Mr. Willow.I'll go get back to them."Lin Shiya couldn’t help but swallow the water.She felt the smile of the boss, it seemed that she was not well-intentioned, and did he think of any conspiracy or trickle...

After Lin Shiya left, Liu Yun sat on the sofa, melodiously poured a cup of tea, and read a word in his mouth: Does that penguin really want this game?

...

Tencent's game director Ren Yu, at this moment, his eyebrows are locked, and his expression is grim.

He got the exact news, Yoyo side and raised the chips, and Blizzard side of the side is very polite to himself, but the attitude has some distance.

"Between Yoyo and Blizzard, there is still a one-year contract, said not far away, but not close.One year is enough to change a lot.”My brother’s voice came slowly.

“The horse!”Ren Yu took a deep breath and said, "With my understanding of Yu Yu and Liu Yun, they should not make concessions."Three years ago, they stepped by step, and now the strength of Yoyo has been stepped up to a higher level, and "World of Warcraft", frankly speaking has gone downhill."League of Legends" is the reason why Yo-Yo has no concessions.I don't know what the idea will be."

Little Ma Ge laughed bitterly: "If you can guess the purpose of Liu Yun, Yoyo will not have today."

The bell 🙂

My iPhone 4 suddenly rang.During the meeting, he wanted to hang up the phone directly, but he could see the caller, he froze and let the bell ring constantly.

Ren Yu asked in some puzzled, “General Ma, what happened?”Who called?"

Little Marco picked up the mobile phone screen, turned to his subordinates, and said in a complex tone: "It is really Cao Cao, Cao Cao will come."At this meeting, the person who called was Yoyo Liu.”