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Chapter 693:After-Sales Service Center

Tian Xing and Feng Xiaochen talked about these things and left, he specifically ran this trip, in order to get a promise from Feng Xiaochen.In fact, he did not put his hopes on Feng Xiaochen alone, this time, but any unit has a chance, he will come to the door to promote the Eurasian land bridge.However, Feng Xiaochen knows that the Eurasian land bridge to really play a role, but also has to wait until after the new century, when China has become the world's factory, the scale of China-Europe trade has expanded sharply, and an Eurasian land bridge is no longer enough.

Sending away Tian Xing, Liu Wang's face was full of joy, pulling Feng Xiaochen again and again to thank.Just then, the sales office of the forest and the railway side has negotiated the plan for the transportation of the bottom beam, according to the calculation of the railway, even with the customs clearance time of various countries, the bottom beams shipped to Spain only need 20 days, saving half of the time compared with the sea, and the cost is basically the same as the sea.The sales office also made urgent contact with customers on the Spanish side, who said that they could help Lin to complete some customs clearance procedures, and also expressed strong interest in this railway transportation in Chaozhou.This matter can be resolved, and a stone in Liu Wang's heart has fallen to the ground.

Strictly speaking, the solution to this problem actually has little to do with Feng Xiaochen's help.The plan for transportation through the Eurasian land bridge is the railway department's hope, and Feng Xiaochen's role is to convey this information to Tian Xing at best.However, Liu Wang still has to inherit Feng Xiaochen's human feelings, people are also a general manager of the hall, received a phone call from him came over, what a face it is.

"General Feng, this time thanks to you, if you are not in contact with the Ministry of Railways, we really do not know that there is still such a way of railway transportation."Now it is so much better than taking the sea to save half the time.The bottom beam arrived one day earlier, and the customer's side was able to resume production one day earlier.You don't know how many thousands of dollars this big equipment, lying on your nest, is a loss of thousands of dollars."Liu Wang said with a good word to Feng Xiaochen.

Feng Xiaochen put his face slightly down and said, "Mr. Liu, we have been busy solving the transportation problem before, and I have not had time to say anything to you."This time, in the end, it was your factory that made a mistake.If you don't make the wrong accessory, the customer can now use the repaired machine.You have allowed customers to wait for 20 days, which not only affects the reputation of your factory, but also affects the reputation of Chinese equipment.”

Liu Wang immediately changed a heavy expression, even nodded and said: "Yes, this thing, our factory has a great responsibility, not only affected our own reputation, but also affected the reputation of our country, I represent our factory leadership team, to Feng to do a profound review."

Feng Xiaochen waved his hand and said, "The director of Liu Factory has a heavy speech, we are a collaborative relationship between us, a fraternal unit, you have to do a review, and you can't do it to me."However, Mr. Liu, I would like to ask whether there are any rectification measures for this matter, and how can we ensure that similar things will not happen again in the future.”

"This..." Liu Wang some words plugged, the fault of the bottom beam judgment as the failure of the track frame, is indeed a very serious mistake, Liu Wang himself ran to the technical office to shoot the table, the engineer to train a dog bloody head.But the trainer belongs to the trainer, to say how to ensure that the future does not make the same mistake, Liu Wang really can not think of a good way.The equipment is used in people, separated by tens of thousands of kilometers, what kind of fault, can only listen to each other's description.How can the other party, as a user rather than a producer, accurately describe the failure, unless he or she is stationed with the customer?

"Director Liu, when you were with Director Song yesterday, you said that you could send a personal residence to the customer, do you think this plan is feasible?"

Feng Xiaochen seems to have some telepathy with Liu Wang, and directly told what Liu Wang thought in his heart.

Liu Wang did say this one day, but he said it in a negative attitude.Sending people to live in Spain can of course solve the problem of failure handling in a timely manner, but the resulting cost and expenditure are unbearable.Spain's living expenses are more than 10 times higher than in China, and how much does it cost to send someone to live there for years?

"General Feng, you said this idea is very good, but the cost is too big, we can't afford it."On the Spanish side, we sold four devices.It's not cost-effective to send someone to stay there for so four devices."Liu Wang explained.

Feng Xiaochen said: "Didn't let your people stay in one place, you can build a European customer service center, where there is a problem, go to which place to deal with."Europe is small, and transportation between countries is very convenient, and it is much easier than sending people from China.”

“However, we have not sold a few devices across Europe so far, and it is too wasteful to build a customer service center.”Liu Wang said.

Feng Xiaochen smiled slightly and said, "You have not sold a few equipment, but if you add Luo Yu, Chenyu Construction Machinery Company, and even Qin Height, Puhe, Beihua Machine, etc., it is feasible to jointly build a customer service center?"

“Building a customer service center together?”Liu Wang did not understand, "Who will build this center?"Our equipment is different, and whoever we send can't take care of everyone."

Feng Xiaochen has been pondering this matter since yesterday, just because the transportation problem has not yet been solved, so it is not convenient to discuss with Liu Wang.Now that Liu Wang did not understand his intentions, he patiently explained:

"Mr. Liu, my consideration is this: we achieved a breakthrough of zero at the Munich exhibition, and a batch of equipment was sold to Europe, Africa, Latin America and Southeast Asia.In the future, the scale of our equipment exports will be further expanded, and I believe that the growth rate will be very fast.After-sales service is part of sales, which is not only our commitment to our customers, but also an important part of improving customer satisfaction and enhancing brand influence.

This time the Spanish thing is a good example.Because we do not have an on-site after-sales service team, it is impossible to determine the cause of customer equipment failure in time, delaying the maintenance time.If we could set up an after-sales service center in Europe, such a problem would not arise.

As for who will build this service center, if your company finds it difficult, it can be led by the equipment industry company, but the personnel of the center need to be selected by each company.No matter which company is selected from, before going abroad, after the service personnel, they must go to each company for training and understand the basic knowledge of the equipment of each enterprise, at least there will be no fault in the bottom frame beam fault as a track failure.

“What about that cost?”Liu Wang subconsciously asked, after saying it, he felt that he had said the wrong thing, and hurriedly changed his mouth, saying: "Look, I am really confused, this cost is of course shared by our various enterprises."Everyone is so much money, and we can afford it."

"That's right."Feng Xiaochen said with satisfaction, "Old Liu, if we want to go to the world, we can't care about these small accounts."You think, you’ve only sold four excavators in Spain right now, and how big is the Spanish market?How big is the entire European market?If the customer feels that you are in place and is willing to buy more of your equipment, how much money can you make?”

"Yes, Feng is always right, we should count big accounts."Liu Wang nodded his head, but there was clearly some insincerity.

Feng Xiaochen heard it and smiled and asked, “Why, old Liu, have you still not figured it out?”

Liu Wang smiled and said, “Maybe it’s a little bit of a turn.”Feng, you said let us build an after-sales service center, of course, from the perspective of customer service.However, I am impressed that the old take-away equipment to us, but never said to build an after-sales service center.We re-buy Japanese and German machine tools, after the failure, are waiting for their maintenance personnel to fly from their home country.The developed countries are the most customer-first, they have not built service centers abroad, we are still a poor country, is it necessary to do this?"

Feng Xiaochen said, “Old Liu, you are right to say your last words, we are poor countries.”That is precisely because it is a poor country.”

"I don't understand."Liu Wang made a humiliating circle.

Feng Xiaochen said: "Japanese and Germans do not build service centers in China because they are not afraid that we will not buy their equipment."Their equipment is advanced, we can't make it ourselves, we can't buy it from them, but where can we buy it?Even if their service is worse and their faces are ugly, we have to endure, don’t you?”

“But isn’t it!”Liu Wang felt the same way, "The last time we had a German grinder broken, let them send someone to repair, and their repairmen delayed for two months."But we still have no temper, because we can't buy their grinders, who can we buy?"

Feng Xiaochen said, “That’s right.People often say that the store cheats, the big bullies.Our technology is not as good as Europe and the United States, requiring people to sell us equipment, so people do not have to consider the issue of after-sales service.And we sell the equipment abroad, even if it is sold to Africa, but also have to do a good job after the sale, so that people are satisfied.Because if people feel dissatisfied, they will go to Europe and Japan to buy equipment, and our market will be lost."

“I understand!”Liu Wang really understood the meaning of Feng Xiaochen this time, "Our orders are hard to snatch from the Europeans, the Japanese, coupled with our technology is worse than others, the brand is not loud, if the service is no longer than the people, then those old black why buy our things?" 」

“That’s right, that’s the reason.It’s not too late, let’s get it done.”Feng Xiaochen said.

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