Textbook Classic Operation
Chapter 755:Textbook Classic Operation
“Are these foreigners crazy to keep prices so low?”
Get an average of 30 million US dollars per price reported by the three companies, Wang Zhenbin's eyes are almost out of the eye.He took Feng Xiaochen and repeatedly confirmed that he did not appear hallucinian vision, and determined that Albert and others were definitely not the spirit-shifting Dafa of Feng Xiaochen, and the price they reported was credible.In fact, before this, Feng Xiaochen had made a big speech, saying that the three companies should reduce the price to less than 30 million, when Wang Zhenbin felt that Feng Xiaochen was a total daydream.But now this daydream has come true, which makes Wang Zhenbin how can he not be surprised.
You know, the earliest psychological price of the commission is 80 million, after Feng Xiaochen a bit of fuming, the leadership of the commission boldly put forward the goal of striving to put the price to 60 million.Although everyone knows that the cost of remanufacturing a compressor is converted into US$10 million, can foreign things be quoted in the same way as Chinese things?Is your technology not worth the money?Don’t people’s brands count as money?Domestic cost of 10 yuan and import prices of hundreds of yuan of goods, abound in the market, as an imported commodity, your quotation does not reach more than 10 times that of domestic goods, you can afford your own high-nosed blue eyes or your own Yangliu waist ring legs?
But the miracle happened, after visiting the compressor that was being tested, the three foreign companies actually made the decision to adjust the price at the same time, and the price was pressed to the level of 30 million in one go.Of course, when they make such an offer, they are also attached to the conditions, that is, they require the Chinese side to order more than 40 units, covering most of the needs of the first and second phases of the West-East Gas Transmission.This condition is not too harsh for the Commission, because the Commission was originally intended to mainly use imported compressors to equip the first two phases of the project, domestic compressors still need a period of time to stabilize the quality, the development committee is to make domestic compressors account for about half of the share in the third phase.
“Xiao Feng, can you tell me why?”Wang Zhenbin asked Feng Xiaochen for proof, and he firmly believed that Feng Xiaochen knew the reason.
Feng Xiaochen sneered and said, "The reason is simple, that is, they want to use this method to kill our own industry, this kind of thing, they do a lot."
"Is it?"How can I not remember an example of that."Wang Zhenbin was surprised.
Feng Xiaochen said perfunctorily: "This is some examples in our industry, mainly related to the supply of some accessories."The example of a large machine, there is indeed no such example.However, it should also be very fast, with the continuous improvement of our equipment level, a lot of the equipment we originally bought at a high price, will soon be a substantial price reduction."
Feng Xiaochen's experience actually comes from more than ten years later.In the first 20 years of the new century, China has broken through many difficulties in equipment technology and achieved the localization of many equipments.And every time China breaks through a technical hurdle, the price of similar foreign products will fall by the cliff, from 1 million to 100,000 is a very common thing.The most fundamental purpose of foreign manufacturers is to completely squeeze out the original excess profits in this market, so that Chinese enterprises that spend a lot of research and development costs to enter this market are not harvested, in order to combat the R&D potential of Chinese enterprises.
In fact, this practice is understandable, and even can be found in marketing tutorials.Enterprises that are technically in a monopoly position can use the method of pricing with a few times or even tens of times the higher cost to seize profits, and use it to compensate for their investment in the development of technology in the early stage.Once a competitive manufacturer enters the market, the first to enter the market will turn to a low-cost strategy, the market profit to zero, so that the backward manufacturers are unprofitable, research and development is unsustainable.
For advanced manufacturers, it does not matter whether the late market has profit, because they have long recovered the research and development costs.However, for backward manufacturers, if you can't get enough profits from the market, the investment in the early stage is equivalent to losing.Repeatedly, the backward manufacturers will be completely dragged down, and advanced manufacturers can dominate the market forever.
Feng Xiaochen identified the psychology of several companies such as Himanze and Tongyong, and showed Albert a high-profile compressor that was independently developed, suggesting that they would become competitors of these companies.Sure enough, Albert and others immediately chose a repressive strategy to push the price to a low that Wang Zhenbin could not believe.In the face of such a cheap imported compressor, the China Development and Planning Commission will of course no longer be interested in domestic compressors, even if it is to weigh a few orders, at such a price level, the weight of the weight can not make much money, so it is impossible to continue to invest in research and development, drag on for several years, Yuhe and Hemanz, Tongyong and other enterprises of the technical distance will be raised to the point of great admiration.
The calculations of Albert and others are indeed smart enough to be like a textbook.Unfortunately, they have encountered a China that has never played a card according to common sense, and China, which has suffered from the embargo between the two camps of the East and the West for decades, has a similar paranoid concept, that is, no matter how cheap this thing is in the international market, only if it can make its own heart.After 40 years of opening up, it is difficult to cure this old problem, which is called "no solidity of yourself", is close to healing, and the lighthouse country on the other side of the ocean has suddenly changed a big leader, which is a combination of a set of chip embargoes, which has beaten the Chinese nose to swollen, so the disease has made a mistake.
These future events, Wang Zhenbin at this time is naturally not aware, but he is also an official of the Planning Commission, and the NDRC is undoubtedly the favorite department of the security.Hearing Feng Xiaochen's words, Wang Zhenbin smiled and said, "If Albert they really think this way, then they are afraid they will lose their wife and fold."Yesterday, I also called Director Han to report on Albert's attitude, and Director Han instructed us that no matter how much they lowered the price, our own research must not be interrupted.This time they saw the Yuhe products and had to promise to reduce the price, which means that our own research and development is very necessary, if there is no product of their own, they will not bow down."
Feng Xiaochen said: "You said it well, when the original Yu redeveloped the compressor, let you invest a little technical change funds, you are all slammed.It's not that we're equipment companies everywhere to help Yu find business to make money, they're probably not going to survive today."
This is not wrong either.Yu's research and development of long-distance natural gas compressors is promoted by the National Development and Planning Commission, and even Wang Zhenbin personally came to Feng Zhichen's idea.After Yu re-ecognition of the project, the NDRC provided a part of the technical change funds, but the amount is limited.Instead, the equipment industry company demolished the east wall to make up the western wall, and helped Yu to find some projects, which made the Yuhe survive the most difficult few years.In those years, Yu also hesitated whether he needed to continue to invest in a purely expensive project such as a compressor, which was Feng Xiaochen's constant cheering for them, and used other projects as a temptation to keep this research project.
Wang Zhenbin consciously lost money and quickly said: "We also have our difficulties, in fact, this project we have a lot of investment in the commission."Of course, you have contributed to the equipment company, and the leadership of our Planning Commission has also said that more than once, Director Han said more than once that you have a wide vision and forethought, and we have more than enough to be a director of the Planning Commission."
“Dad, King, are you not a killing?”Feng Xiaochen surrendered with the flag, and people praised themselves so, and really held themselves up and fell into a brittle possibility.
Wang Zhenbin smiled and said, "This is the truth, our entire 84 strategic class, you are the most able, this is also recognized."
“Don’t say that.”Feng Xiaochen pulled back the words, "Old Wang, we can say, this time foreigners take the initiative to reduce prices, the heavy credit is the greatest."The original price of foreigners is 140 million each, now 30 million, each saved 110 million for the country, you have to take out at least one-tenth to reward the weight of the humerus?"
“One tenth?”Wang Zhenbin put a toothache on the gangster, "based on your algorithm, one-tenth is 11 million, we ordered 40 units from abroad, that is, 4 billion, and the US dollar, converted to nearly 4 billion yuan, you call this reward?"
“Oh, I don’t care!”Feng Xiaochen laughed, "No matter what name you are, you have to take out this money, otherwise you will not expect us to help you run your legs and communicative."
“It’s all about the country, so what’s it about helping us?”Wang Zhenbin retorted with dissatisfaction, and then said: "In fact, we also have a big principle in our commission."You say that taking one-tenth of it as research and development investment is not impossible.However, the reward for the weight of the money is hundreds of millions, which is used to support the establishment of the production system of the compressor, and strive to achieve mass production at an early date.As for other costs, we will put into the country's high-tech research and development special fund, you equipment companies contact those equipment companies can apply, the scope is not limited to the compressor, but can include all the projects in our professional guidance catalogue, what do you see?"
"What else can I do?"Thank you for your interest in the leadership of the Commission.”Feng Xiaochen smiled and said that he also knew that it was absolutely impossible for the Planning Commission to give a reward of billions of dollars, and the Planning Commission agreed to strengthen the allocation to the special fund for high-tech research and development, which had reached the purpose of Feng Xiaochen.Through this matter, the Development and Planning Commission is afraid that the importance of independent research and development is a little more aware, which is the most critical.
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