Game Ecosystem
Chapter 278:Game Ecosystem
The next day, it was lunchtime.
Lin Xiaoguang walked to the internal staff restaurant of Moya Technology while brushing his bracelet, always feeling as if he had forgotten something.
Things at work?
It doesn't seem to be.
He turned over the list of APPs with flipped bracelets, saw the latest installation of "Dawn Age" yesterday, and suddenly thought: Oh, it seems that this game will have an activity at noon today?
He could not remember exactly what the event was, but he was vaguely impressed, as if the officers of the legion had been frantically swiping and saying what was happening at 12 o’clock today, hoping that everyone would be able to attend.
Lin Xiaoguang came to the restaurant, where there was a buffet, and Lin Xiaoguang also took some of the dishes with other employees, and there were a few small pieces of barbecue, some green vegetables and fruits.
If you just joined the Moa technology employees, they may take a lot of meat to eat, but Lin Xiaoguang, like many old employees, has eaten too much, but more concerned about their own health.
In the process, Lin Xiaoguang met several acquaintances and greeted each other.
Then, Lin Xiaoguang found a good place by the window and began to eat.
Just open the bracelet and see what kind of activity is in the Dawn Era.
A mobile game in the early stage to the player's feeling, is full of freshness, but often with a strange feeling.This strangeness will form a repulsion, so that many people do not want to open after a night, which is why many bracelet games have such a low retention rate the next day.
This is not the same as the console game, the beginning of the console game has often let the player have all the operations are familiar, and then through the plot and story to guide the player to continue to deepen, as long as the game is not too difficult, most players can adhere to the customs clearance; and the bracelet game is completely different, it is to play to win, not the plot.
To win by playing means that the bracelet game will inevitably continue to open a new way of playing, players must continue to learn new knowledge, even if the bracelet game is simple, but this process of learning new knowledge is quite painful.And this "new play" will naturally give the player a strange feeling.
Now Lin Xiaoguang also encountered this strange feeling, but the game is also emitting a strong attraction, attracting him to do nothing to brush the bracelet, subconsciously opened the game.
After entering the game, there is an icon reminder in the prominent position: the Legion trials, as for the Legion and the World Channel is very lively, a large amount of information quickly brushed; the former is reminding everyone to immediately go to the Legion trials, and the latter is probably some people waiting for the resurrection time.
In any case, the current server is surprisingly lively.
Although nominally only the test stage, but the ringing did not limit the number of servers, so Lin Xiaoguang will not queue.That is to say, when enough players enter the current server, the next server will be opened according to the time to ensure that the players will not be crowded and queued.
In this way, in fact, most of the servers have not reached the limit load, but Lin Xiaoguang still thinks that this game is very lively, even more than many servers full of mobile games!
This is because large-scale group activities fully mobilize the enthusiasm and participation of players, or so many players, but more people talk, naturally appear lively.
The Corps Trials itself is not particularly new to play, in fact, many games have done the world boss, players enter a separate copy to challenge the boss, based on the damage caused to the boss to determine the points, and according to the individual points and the Legion points have a ranking.
While the gameplay isn’t new, the rewards are really good, and the interface clearly shows the event’s best reward, and that’s a much-reduced boss, called the “X1300 Type of Tiny Armored Commander,” something purple-quality, and the type is a follower.
The so-called followers refer to characters that can be directly brought into the multiplayer copy, but it is different from the characters in that it cannot appear as the main character, cannot be manually manipulated by the player, nor can it be used as a player image to carry out GVG battles, only to appear as a helper in the copy, and can provide a certain gain effect for other players.
But as a helper, it is higher than the current normal character, and if you take it to brush a copy, you can definitely throw off everyone else.
The duration of the event is not long, only 10 minutes in total, and the four stages are over.
Lin Xiaoguang looked at the ranking, his ranking in the whole ranking can not be ranked, is 500 outside, only got a very ordinary reward; and his army is still competing, get the fifth place.
But more importantly, the most precious reward, after the end of the event, a player in Lin Xiaoguang's army won this reward!
This player made a final blow to the boss, not knowing whether it was stuck time or because of luck, mostly because of luck, because his combat power is not high.
“6666 is gone!”
“Congratulations!”
“Are you going to sell it?High price!”
On the World Channel, several other members of the Legion said they wanted it and asked if they didn't sell it, and the player quickly replied on the World's Channel: "It's filmed inside the Legion, thank you."
The world channel is only a lively sound, and the inner channel of the Legion is lively.
After obtaining this rare drop, the player will have three options: for their own use, auction in the Legion, hanging auction house.
Falling is a prop, but after use will be permanently bound, if it is a local tycoon player will not hesitate to choose their own use, but it is clear that this brouddy is not a tycoon, he is just lucky.
Hanging the auction house means that the thing will be auctioned by all the players in the suit, and indeed may sell higher, and all the income will be returned to the auctioneer individually after the tax, but this mate is one of the officers of the army, and he sacrificed for the development of the legion.
Several of the tycoons in the army soon began to make constant bidding, and in the end, the little thing was sold at the price of 10,000 star diamonds - about 1000 yuan according to the conversion rate of in-game money and real money.
After all, it is the first rare drop in the whole suit, and several local tycoons are very much want to fight for it.
Soon, the end of the activity, Lin Xiaoguang thought it was over, did not expect to receive a special army message, the effect is that in the previous corps trials, he won the 240-star diamond reward.
“So much?”
Lin Xiaoguang was startled, 240 star drill, equivalent to 24 yuan, and this is just an activity that lasted for about ten minutes!
$24 for 10 minutes?The money in this game is not worth much, right?
If according to this reward range, the star diamond that players can get for free every day has four or five hundred, equivalent to forty or fifty dollars, then in addition to the dotted gold, who will charge the game?A few pieces, dozens of dollars of the fundamentals can not even smash the water!
However, after opening the reward details, Lin Xiaoguang understood that this was obviously a deliberate strategy.
A small portion of the 240-star diamond is from the Legion's award for the event, and a part of it comes from the auction of the small thing - the 10,000-star diamond will not be taxed like the auction house according to the rules of the internal auction, but only 30% of the income is to the auctioneer, and the rest of the proceeds are divided into all the people of the Legion according to the contribution value.
This is the case of personal fall, and there is a case of the fall of the legion, that is, the legion fell the reward as a whole, so that the legion will be directly auctioned off, and the proceeds of the auction are also divided by all the participants.
That is to say, Lin Xiaoguang this time to 240 star diamond belongs to luck, they just got the only rare drop in the whole suit, and the money auctioned by the local players through the form of dividends into the hands of ordinary players.
Lin Xiaoguang opened the game's top-up page, carefully studied, and soon found a problem.
In this game, you can hardly sell anything related to combat!
The basic top-up of the game is only three gears, namely, the lowest 10 yuan first charge, the higher 30 yuan monthly card, and the higher 98 yuan lifetime card, and the reward of these three gears are very good value for money.
The first charge to a unique role and a set of early good equipment, the significance of the early stage is very large; 30 yuan monthly card can receive a lot of star drills every month, the additional number of star diamonds given is far more than other recharge means; and 98 yuan of life card is a daily number of star diamonds can receive a certain number of star diamonds.The monthly and life cards also have some exclusive extra rewards, and the rows of props look very cost-effective.
In addition, the player is free to choose the amount of recharge, the recharge money will be converted into a star diamond according to the ratio of 1:10.But these star diamonds can be spent in the place is not much, there are no other crazy gifts like other games, and even the game's mall is not very conspicuous, after ordering, only a small number of consumption props.
As for the top-up and consumption activities, there is no such thing.
For local players, it is true that thousands can be filled at once, but there are only two kinds of good flowers for this money: the first is to draw cards, and the second is to buy things in the game, such as the rare followers who have fallen today.
Lin Xiaoguang is a very sensitive person to the game, although he is not specialized in the bracelet game, but such a simple consumption trap, or he quickly recognized.
On the surface, this seems to be a very unconventional approach, and it is also unreasonable.Because this setting is not in line with the consumption habits of the local people.
After charging money, you can't buy some cheap and cost-effective packages, basically without any discounts; and the average player does not need to constantly rush money, only need to participate in the activities every day to share dividends, more than their own money to earn more.Seems like everyone is trying to convince people that krypton gold is bad?
But a closer look reveals that this is not the case at all.
In fact, Dawn Age only encourages players to top up in four gears: 10, 30, 98, and Infinity.
Relatively speaking, the Dawn Era is a consumer group that has been half-leaked about 130 to 400.400 to 1000 or so, in this game to charge money is not too much, more than 1000, it makes sense.
Obviously, this game for civilian players, very intimate design of four gear: 10 yuan, 30 yuan, 98 yuan, or 30 + 98 yuan.
All four are very valuable.
But once more than 130, you can no longer get such a high-value recharge income, but in the game to keep participating in activities, get dividends more cost-effective.
Lin Xiaoguang put down his fork, subconsciously tapped the tabletop, and thought about why the bell was ringing.
Soon, he realized that the bell was presumably to build a more solid in-game ecosystem, so he deliberately gave up this part of the income from 130 to about 1000.That is to say, the goal of Zhongming is only two: one is to tempt every player to top 10 to 130 yuan as much as possible, and the other is to keep the tycoon in the game as long as possible, and to continuously provide a large number of untop-up game recharges.
This practice is obviously much better than the general top-up trap.
The original recharge trap was originally just a gradual induction, such as from 10 blocks, to 30, then 98, and more... These are all completed step by step, and each gear is ready for the player to better reward.
But the problem is that precisely because every file must prepare attractive enough rewards to stimulate players to recharge, then the increase in combat effectiveness caused by these rewards stacked is also amazing.In other words, in this traditional mode, there is a huge gap between players who charge 100 dollars and 1000 dollars, so the gap between the local tycoons and ordinary players will be exponentially raised.
The practice of Zhongming obviously provides a buffer space for this problem, and the Tuhao can still open the gap with ordinary people through a large amount of recharge, but their combat power will not expand to a person who can knock the whole army.
In other words, the Tuhao and ordinary players are ulterior motives to assign different characters by the bell, and in the entire game system, through the mutual flow of such resources, a healthy symbiotic relationship has been established.
Take the current situation: the local tycoon recharged 1000 yuan, bought a very cherished unique drop, got satisfaction; and ordinary players are because of participating in the activity and get dividends, in their view, star diamonds are real money, and the money obtained by recharge is the same, they can also improve their combat ability, and also get satisfaction.
And the most important thing is that the bell ringing there still received 1000 yuan, not a penny.Of course, there may be less top-up income from ordinary players, but it does not matter, this loss, in the face of more player base and more lasting and stable player ecology, of course, is not worth mentioning.
In this complete ecological cycle: the tycoon gets the most he wants the things he wants most, that is, the rare drop and the attention of everyone; the ordinary player gets the most he wants, that is, dividends, so that he can get the good things he can buy without spending money; and the game company also gets the most wanted thing, which is a stable ecology and income.
In traditional games, it is often the local tycoons and game companies that benefit, while ordinary players are damaged, so that the ecology of the game will collapse sooner or later; but in the Dawn Era, the interests of the three are well balanced, and everyone is satisfied, which is a very shocking thing for Lin Xiaoguang.
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