The two sides sat on each other, Ren Hong guessed in his heart what the purpose of Tim Cook's personal arrival, and the other side also guessed in their hearts what the next thing Ren Hong would talk about would be like.They both care about each other.But there is a little difference, as the home of Ren Hong is very calm, after all, the other side asked to meet, belong to the side of the people, and Tim Cook more is a kind of unpredictable feeling.Goodness, and the distance begins to come.

For a long time, Ren Hong gave priority to opening his mouth again, and with a faint smile, he said slowly: "I don't know what Mr. Cook came this time, what is the intention?"

The box has been opened, and Tim Cook can't go in silence, organize a few words in his heart, and say, "This trip, I represent Apple and you try to make a possible cooperation."

"Oh?"I want to hear it.”Ren Hong's back to the flexible sofa, straightened the legs of the second Lang, indicating that he was interested.

From the competitive relationship into a cooperative relationship, intriguing relationship transformation, although Ren Hong hates the various acts of matrix technology behind him, but this emotional side will not be involved in the game of the mall, the sensibility will make itself into a passive situation.

For Tim Cook's cooperation, Ren Hong also expressed great interest and curiosity.

But Tim Cook's face was timid and emotional, "the times have changed, the glory of Apple can only look back at the prosperity of the past..." to talk about cooperation Tim Cook suddenly became timid, he with that reluctant smile to look at the words do not seem to be contemplative Ren Hong, continued: "Now is the era of matrix technology xlous."His eyes shifted from Ren Hong to other places, "Apple apple in my hands announced the end, regret?"A little of course!But I was never ashamed of it, I tried my best, Apple did my best, everyone did my best.Is it not?”

“Yes, do your best.”Ren Hong finally responded with one word.

Tim Cook sighed for a long time, "...the kingship is not eternal, and it will inevitably come to an end after the most brilliant, which is the inevitable trajectory of history."Sony was brilliant in the 1980s and 1990s, and it has long since ended, but his glory is remembered by the world, enough.Nokia, Motorola, BlackBerry ... and then Apple, Apple has turned over one strong opponent after another, with the fall of Nokia, we step on their "bones" to the top of the peak, this is only the glory of Apple, remembered by the world, immediately he is about to fall like Nokia today, but still remembered by the world.Tim Cook suddenly showed the confidence he once had, and he turned his eyes to Ren Hong's body, "...he can still proudly announce to the world: In 2007, we changed the world, and the world remembered Apple..."

"Yes, they all changed the world, we all changed the world, they were all the great companies of the world."Ren Hong is also feeling sad.

“Yes, the great company of the world!”Tim nodded his head deeply.

“Whether it’s Sony, Nokia, Apple, Facebook or matrix technology xlous, or something else...” Ren Hong held his left hand lightly, closed his index finger and middle finger to the temple, gently slanted, looking at the dome ahead, “Salute to them, you and us!”

Tim Cook, at the beginning of the negotiations, put the topic into this situation, perhaps feel, perhaps his means of negotiation, if it is a means of negotiation, Ren Hong seems to have been put into the "slave".

But this is not the case, regardless of whether the other party is really emotional or a means, Ren Hong is indeed infected, but as a side of the negotiations, after the withdrawal state, his brain is still extremely clear, he is very clear about his position.

"The end of Apple does not mean that Apple is down, Apple is not Nokia, at least not yet."Ren Hong smiled at Tim Cook and stressed, “Isn’t it?”

Tim Cook nodded, "Yes, so I'm here."

“Then...” Ren Hong put his hand on his right hand and looked at each other.He is undoubtedly interested in how Apple, originally a competitor, can change from a competitive relationship to a partnership.

Tim Cook knew that it was time to get to the right point, thought about it, and said: "Apple Apple after a solemn decision, its iPhone business will completely withdraw from the high-end area of market share competition."

Ren Hong, who was at leisure, finally felt real when he heard this sentence, and also closed his legs, he stared at Tim Cook, who was calm and calm for a long time.

Ren Hong tried to find a trace of a lie in his eyes.

“It’s true.”Tim Cook said frankly: "iPhone9s and 's-2' competition is the consensus of the world, iPhone in the high-end area completely lost its advantage, rather than struggling here why not seek transformation, and then do not transform Apple will really fall, you say?" 」

Contemplating Ren Hong, holding his arms around his arms and holding his lips in one hand, thinking, for a moment, he said: “Is Apple ready to condescend to enter the low-end market?”

"Yes!Mid-range main, low-end assistance!This is the iPhone strategy for the future.”Tim Cook is not ashamed of the word condescending, the strategic transformation of the company, and nothing more, the choice between life and death, and no one feels that this is a shameful thing.

"With all due respect, the cost of the iPhone is destined to be higher than the existing products, even if it is easy, the price is bound to be much higher than the existing mid-range products, which is a high and not low embarrassing situation, unless..." Speaking of Ren Hong suddenly stopped here, his bright eyes staring at each other, he has been able to guess the purpose of the other side here.

“That’s right!”Tim Cook knew that he had guessed that the last layer of window paper was no longer necessary, and he said, "I'm here for the little assistant, and that's the purpose of my trip."

The little assistant.This is the eternal pain in Apple Apple's heart, if Apple wants to smoothly transform the low-end market, and the last and most solid barrier need to break, that is, the small assistant!

The intelligent voice assistant is a secondary application for Android, but there is no iOS version.This is also because the matrix technology ulous and Apple is a direct competition for the reason, to iOS open application is undoubtedly to help the opponent, Ren Hong certainly will not do this, and there is no small assistant iPhone, even after the matrix technology 's-1' and 's-2' iPhone9s is still a cold machine.

Apple Apple's weakness in the intelligent voice assistant directly put its iPhone phone into a congenital disadvantage.Even if the transformation into the low-end market, even if the iPhone itself is much better than other low-end mobile phones, but can not use the small assistant iPhone can not become a voice-controlled device, even if the hardware of the phone itself is no better can not compete with the opponent.

Hardware is very important, but the software is equally important, and the powerful small assistant can be a third-rate smartphone in the second-rate product has a stronger competitiveness, if the matrix technology wearable smart device is a super-first-class product, then Apple's iPhone is undoubtedly a first-class product, but there is no small assistant it is still competing with the small assistant's sub-product.

The difference in price, the huge difference between hand control and voice control, this is the relationship between the first-class iPhone and the second-rate Android phone, and there is no doubt that even the first-class iPhone is still at a disadvantage in competitiveness.

"Apple Apple hopes to get the right to enter the voice assistant on its major smart devices."Tim Cook said.

There is no doubt that Apple Apple if it can break the last and strongest barrier, the transformation of the iPhone in the low-end market competitiveness is at this moment in the high-end area of the unrivaled 's-1' and 's-2', at that time, for the world's existing low-end mobile phone manufacturers, is undoubtedly a devastating disaster.

The success of Tim Cook's trip will determine the future pattern of the mobile phone industry around the world.