Intense Negotiation
Chapter 211:Intense Negotiation
Tim Cook's trip to China is actually forced to helplessness, the small assistant this barrier is not broken, even if the iPhone is a first-class product is difficult to win from other competitors in the market, to the matrix technology is forced, because this is Apple Apple's only opportunity.
“What can matrix technology get?”Ren Hong's speech is not fast and slow, calm down.
Obviously, Apple Apple has a matrix technology, in the wind is inevitable, Tim Cook knows that this has long been ready to haemorrhage, the only thing that makes it difficult for him to predict is how much appetite for matrix technology.
“We have two programs in place.”Tim Cook quickly replied that it was obviously a multiple preparation before he came, and he listened to the appearance of sitting Ren Hong, and then said: "The first solution is in addition to the products of your company's subsidiaries, and under the premise that your company does not enter the low-end market, Apple bought the small assistant as iOS at a price of 240 billion US dollars, that is, the small assistant is only matrix technology and Apple Apple.You are in the high-end area, and we are in the middle and low end.”
"Ha~~" Ren Hong on the surface showed a kind of indifferent smile, but the heart is surprised that the other side really want to blood this time, 240 billion U.S. dollars is equal to a deal will be the next five years of money in the pocket, it seems that the other side is determined to get the determination to come.
Ren Hong's brain is like a computer in the rapid operation, compared the benefits of the gains and losses, but suddenly smiled on the surface, he smiled and said: "240 billion U.S. dollars, almost all Apple's cash reserves, is indeed a sky-high price."But Mr. Cook, do you know that with the help of the Android version of the application, you can calculate 5 dollars a month, the small assistant in the Android phone up to more than 2 billion users, can you bring how much revenue can xlous-alpha company every year?"
“S240 billion dollars!It’s a number that’s enough to shock the world, but it cost me two billion users...” Ren Hong suddenly frowned and shook his head and stared at each other, saying, “...I really doubt your sincerity, Mr. Cook.”
"I know, of course I know."Tim Cook explained, “Listen to me, Mr. Shirrus.Although you have lost 2 billion Android users, your intelligent voice xiaou assistant can still make a profit on iOS.And 240 billion U.S. dollars is enough to match the xiaou assistant in android users on the 5 years of net profit revenue, the $240 billion is equivalent to Apple Apple for the next five years of the loss of the xiaou assistant and pay for the next five years, three years later, xiaou assistant can still continue to have a high level of profitability on iOS, your company can get 240 billion cash in this deal of net profit revenue, yes, net profit!I know that your company is now in the last two years of tax-free period in China, which is equivalent to giving the xiaou assistant a profit indirectly tax exemption for another three years, except for the relative loss of xiaou's relative calculation on the Android, you can get a relatively good profit of about 150 billion US dollars in this transaction."
Tim Cook opened his hands and stared at each other, “What do you think?”
Ren Hong did not answer him immediately, but was meditating, and Cook was not in a hurry to open his mouth, sitting by and drinking coffee quietly waiting.
Tim Cook this speech, Ren Hong is to know a little, the other side in order to this negotiation can be described as done enough homework, from the actual view, a short period of time to obtain 240 billion U.S. dollars of actual net profit, reduce the future losses to obtain a relative benefit of 150 billion U.S. dollars, Apple's sincerity this time is full of, this is also as a disadvantage should be the price.
"I'd like to hear the second plan."He who had been thinking for a long time suddenly said.
Without a reply, Tim Cook can not do, can only say the second plan, we prepare the second solution is that Apple Apple for 80 billion U.S. dollars to get the company's intelligent device products, xia assistant can still be profitable on Android users, for your company to get 80 billion dollars at the same time to open up this huge market, for your company is also a stone two birds of income, does not damage the original benefits of 80 billion U.This solution does not have any real loss for your company, the iPhone occupies more of the market, although the xiaou assistant in the android user share has decreased, but at the same time, the xiaou assistant in the iOS to add new users, this growth, for your company is just to change the dollar from the left hand to the right hand is nothing more.
This second solution is also very profitable for matrix technology, because there is no loss, at least no loss on the surface.Both schemes look like Apple was sending money to Matrix Technologies.
"Okay ..." Ren Hong listened to this second plan, only to see that he moved his lower body seemed to make himself more comfortable sitting, he looked at Tim Cook again, and said: "One is a dollar, one is a slow money, but all are sky-high prices."Both options seem to offer significant benefits to matrix technology.”
“Isn’t it?”Tim Cook said with a smile.
“No!”Ren Hong responded so much at the moment when he spoke, which made the smiling Cook solidify on the spot.
"I'm sorry, Mr. Sherus, I can't think of such a win-win situation... With all due respect, can you answer me why?"Tim Cook couldn’t help but ask.
“Winning?”Ren Hong asked a question, he slowly shook his head, "Seems a win-win, the actual win is just you, me?"Matrix technology?I think the transaction, matrix technology is just a hitter, that's all."
Tim Cook retorted: "It's impossible, this deal is definitely not Apple as a one-sided winner, no matter what the plan your company has achieved unimaginable gains, this is not a win-win situation?" 」
"Oh ..." Ren Hong smiled, as if to himself, "If matrix technology is so short-sighted, only look at the seemingly crazy interests in front of you, it will never achieve today's remarkable achievements."
Tim Cook was a little stunned, Ren Hong looked at each other with a kind of broken eyes, shifted his eyes and continued: "No matter what the program seems to be beneficial to me, but in fact it is let me personally pick up an opponent that I personally knocked down, have you heard of saving your mortal enemy in the mall?"What is it?This is a big deal and one of them.”
"Second, the iPhone with a small assistant to enter the low-end market, the biggest impact is the Greater China mobile phone manufacturers, because the current market leader is them."You should know how many people in the industrial chain attached to a well-known brand mobile phone manufacturer survives?The fall of a brand means that the affiliated industrial chain will also collapse, how many people will lose their jobs?The iPhone condescends the low-end area at the same time with a small elite assistant, no one is your opponent.The peculiarity of Greater China, the number of unemployed people is not just the millions in Europe and the United States, but the tens of millions, and even families, that is, hundreds of millions of people are affected.”
Speaking here, Ren Hong stopped, and then said: "I have been respected all over the world and have been hated by the world, and love and hate, huh, enough, I hope that Greater China only has love for me, hate it."
“That is not fair!”Tim Cook said suddenly.
This made Don's conster health, and he could not have imagined that such a childish words would come out of Tim Cook's mouth.
“I am sorry!”Tim Cook was also aware of his embarrassing words.
“Actually, you’re wrong, Cook.We all know that the winner is never clean in the true sense, and the rise of Apple is also on the top of many people's bones, put aside.In fact, I am thinking of the people of the world.”
The last sentence is the most ridiculous lie.
Tim Cook laughed when he heard this.
Ren Hong did not care about the other party's faith, and said to himself: "Because of this, I am willing to be with a opponent who was originally my opponent, but with him here for half a day."Because I also don't want Apple to fall down like Nokia, I don't want to, you don't want, the United States don't want, with Apple Apple's chain of the industry chain and the thousands of people attached to it don't want.Yes, I don't want to.But today, Apple wants to fall, only I have to decide!"
Ren Hong's words are undoubtedly arrogant, especially for Tim Cook to say so is even more arrogant, this is to let the world know, is definitely the most arrogant sentence of the year.But the other side did not refute, for Cook, this is a humiliation, helplessness, but also a cruel fact, otherwise there will be no meeting today.
"Of course, I don't think of myself as a savior, I don't want Apple to fall because it's not good for matrix technology, in simple terms, falling down means that my company's major products will be less than a lot of people to consume, the above is what you say why!"Mr. Cook.”
Ren Hong ended his words, quietly looked at each other, Cook grudgingly smiled, but smiled a little miserable, "This is the reason why Apple can't fall down."Just living humiliating for others?”
“At least still alive!Nokia, Motorola, these are all dead, Mr. Cook, is it still good to be alive?"Ren Hong, who was sitting on the throne, opened his hands to look at him, and the style of the strong was revealed.
Tim Cook, for a long time, the negotiations between the two sides have been fighting until now, who wins and who has lost the result, for Apple Apple to do their best Tim Cook finally lost.
“Since neither of these options is possible, what do you think?”
This sentence is tantamount to telling Ren Hong that he won this confrontation, because the other party is equivalent to giving up the dominance.
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