Yanjing, the nest.

Two years ago, this was the final venue for the Yanjing Olympic men's and women's football teams.

Since the success of the 2001 Olympic bid, the large stadium, which has been built with huge funds, has become a symbolic landmark in the city.

Its original plan, like Wembley Stadium in London, England, became a national football mecca.

However, when two years passed quietly, the stadium was abandoned a lot, but occasionally held some singers' concerts and cultural performances.

Its situation, from the other side, reflects the situation of the Chinese national football team in recent years, has been decadent.

In the 2002 World Cup, many people thought it was the starting point that would take off, but it was not expected to be a turning point into the abyss.

Liu Yun and the head of CCTV5 met the place of the meeting, and chose to be in a tea room opposite the nest.

At this moment, he took a step first, and he was idle, looking at the nest.

Behind Liu Yun, the bodyguard Chen Yiman looked at the boss and said, "Mr. Liu, the last time he came to the bird's nest, or when the Yanjing Olympic Games opened, it felt like yesterday."I remember how lively the nest was, and now it's like it's been abandoned."

Liu Yun thought for a while and said, “Maybe the level of men’s football in our country is not enough to play in such a stadium.”

The current situation of the Bird's Nest is also a true reaction to the level of football in our country."

Chen Yiman said with deep feeling: "Actually, I haven't seen a football game in a long time."I'm a Sichuan Shu person, and I remember when I was reading, football was very hot with us."

Liu Yun smiled faintly and replied: "In the early days of AA, the football atmosphere of Sichuan Shu was very hot, and the slogan of 'defending Rongcheng' was famous all over the country."

Chen Yiman showed a helpless bitter smile: "Defending for a while, but can't defend a lifetime, now it is not a chicken feather."

He looked at the current situation of the bird's nest and remembered the plight of Kawazui today.

"Since you are so interested in sports, you can buy a team."

"No, if it's just interest, it's not profit-driven, I can't hold on for long."

For Internet companies, they really don’t have to spend money to raise a team in exchange for policy support.

In a few years, Ali's old horse will take a stake in the Yangcheng Evergrande at that time with the ticket, and then slip the green city.

But now this time and space that has been unrecognizable, he may no longer have idleness.

Gollum

“Please come in!”

A middle-aged man walked into the room with an assistant.

“Hello, Mr. Liu.I'm the head of CCTV5, Ma Jianguo."

"Hello, please sit down."

Even if he is not seen in his heart, he has to smile.

After Ma Jianguo took a seat, his assistant stood quietly on the side.

"President Liu, long-standing name, you are now a Chinese businessman, really a hero out of the young ah."He said with admiration.

"I'm 25 years old, but I'm not young anymore."He shrugged and turned back.

In the words, he stressed to each other: I am no longer a teenager.

In other words, it’s a conversation between adults.

“Young, young for.”Ma Jianguo said with a smile.

Speaking, he also looked at the bird's nest and sighed: "When I saw it, I thought of the Yanjing Olympic Games two years ago, like yesterday."

At that time, our sports channel shouldered the responsibility of reporting an excellent Olympic broadcast to the people of the country, but the pressure was huge.

The staff of our television station worked overtime and finally successfully completed the task.”

Liu Yun replied: "It is true that the broadcast of the Yangjing Olympic Games in 2008 was very successful, but at that time the Internet was already very developed."The major portals, community forums, and video software have also played a critical role in the spread of the Yanjing Olympics.”

The words between the two of them were already in the face.

After Ma Jianguo listened, he was slightly stunned and then replied: "This is also because we have a good leadership role."The online copyright of the Olympic Games is subcontracted to major Internet companies through our sports channel, which is a very reasonable model to avoid malicious bidding."

After listening to Liu Yun, he was silent for a few seconds and said: "Ma, the Olympic Games are more special, after all, we are Chinese sports athletes, need to compete for gold and silver in the field, CCTV is a good platform, these sports athletes hard-working image, show the national TV audience."

But the World Cup is different, with only 32 teams competing in the first place.

And let me say something unpatriotically, with the current prefancy of the national football team, I am sure that in the next few sessions, it will be difficult for them to appear in the World Cup."

Ma Jianguo opened his mouth and finally did not speak.

What he said was that he could not argue.After the Yanjing Olympics, the situation of the national football team is still a mess.If he says he is optimistic about the future of the national football team, this seems to be insincere.

"So ... I see the Olympic Games as a big stage for the glory of the country, and without the World Cup of the national football team, it has nothing to do with the national honor, then in my eyes is just a very valuable commodity."

It is true that Yoyo bought the online copyright of the World Cup for a lot of money, but I believe that this product is worth it, and it will bring more than we pay."

His words very cleverly distinguish the nature of the Olympic Games and the World Cup.The Olympic Games represent national honor, and the World Cup without the national football team is just a valuable commodity.

The former, then I know that time is not bidding with you; since the latter is a commodity, it is normal to compete with the market.

"This imagines a Hollywood movie, but also a commodity, you CCTV movie channels can't always say to worry about malicious bidding, directly buy copyright, and then subcontract to the major cinemas?" 」

Liu Yun looked at Ma Jianguo with some unexpected expression and continued: "Since they are all commodities, no matter how high or low, they are not worth anything!"Moreover, in the future, the three worlds, starting from 2022, the full copyright of the World Cup is owned by your CCTV.“

It was 2022, 12 years from now.He had already retired, so what was the flood?

But Liu Yun's ability to say white as black really makes Ma Jianguo very unsuitable.This guy's eloquence is much more powerful than another Internet boss.

This is the world’s top sporting event.

Ma Jianguo would like to refute.

But there is no national football figure, for the Chinese people, it is a relatively valuable commodity.

He could find no reason to argue.

What if the country gets into the World Cup?It's about national honor."

“Damn, dare we bet on it?”

“How about gambling?”

Liu Yun smiled slightly and said, "If the national football team can enter the next World Cup, I am willing to transfer the online copyright of the World Cup to you free of charge."

What are you kidding me?

This is Ma Jianguo's first reaction.

He is in Yanjing, who is the head of the sports channel, and naturally knows some unknown news better than Liu Yun in Ningjiang.

The darkness in the football circle, all kinds of inaction in the Football Association, he knows.

Liu Yun saw that he did not reply, and continued: "Ma Tai, your purpose in dating me is to make it the online copyright of the World Cup."Now that you have such an opportunity in front of me, I think you can try it."

He also no longer turned the corner, directly to each other's intentions.

Ma Jianguo also did not deny it, saying: "I am here this time."First, I want to discuss with President Liu, in the Internet era, we CCTV5 and Yoyo should strengthen cooperation; second, I hope that your company can transfer the World Cup network copyright to us at an appropriate price."

After listening, Liu Yun frowned and said, “Sell it to you?”Your focus is on TV, not the Internet, and your CCTV5 official website, the user experience is frankly very bad, what do you take this copyright? 」

Just now he just wanted to use online copyright as a bargaining chip in the gambling agreement, if he lost, he had to give the copyright to the other party, and his own investment would be lost.

The other party apparently did not agree to this gambling agreement, but unexpectedly put forward this request.Their rudimentary online video live broadcasts do not attract users at all.

“It’s a transfer, not a sale.”Ma Jianguo also stressed again, "You transfer the full copyright of the network to us, and we will subcontract to other Internet companies, including Yoyo."We'll give you extra favorable prices."

Liu Yun finally reacted, this guy with policy support, want to eat the king's meal.

“Ma, are you kidding me?How much can you transfer the $300 million investment?”

"We're certainly not going to let Yo-Yo suffer too much."Ma Jianguo thought for a while, "The transfer fee we can only pay 50 million US dollars, then we will be free to you."We can also sub-contract online the rights to the European Cup, the Asian Cup, the Asian Games and other events, and also subcontract to Yoyo in a free way.”

Liu Yun initially thought that the other party wanted to rely on the advantages of their own identity, the overlord hard on the bow, strong to buy strong sales.

But soon came to react, after all, CCTV is a central enterprise, but can not spend money at will, just like other events as trading chips.

After all, he is also a prominent, famous top rich, a district TV station, even with the top support policy, do not dare to go too far.

"First of all, this World Cup is imminent, and I'm not going to trade it."

Ma Jianguo's face showed a color of disappointment, but he did not say anything.

In another time and space, in the face of Ali and Tencent's fierceness, CCTV can only find the policy support of the radio and television in order to maintain the monopoly advantage of sports events.

After all, they can only help from facing two horses with deep pockets.

Ma Jianguo couldn't help but pinch his fist, seemed to make a determination, and said, "President Liu, we can't discuss the gambling agreement you just said, but the specific content has changed."

He smiled and asked, “How can I change that?Is the national football team going out and changing to the national football championship?”

Hip Hop

Ma Jianguo just took a cup and took a sip of water, and almost choked himself...