Because he took a hint of ridicule, Ma Jianguo almost quenched himself because of drinking water...

The heart of the cloud also had to chuckle.

The head of the central enterprise, if something really happens in this bag, he will become very passive.

When you speak for yourself, you have to take a break.

“Liu, don’t take me any longer.”Ma Jianguo somewhat reluctantly rubbed the sweat beads on his forehead.

“You’re a traditional TV medium, and I’m the emerging internet industry.We don’t have the river water, isn’t it good?”Liu Yun sighed, "Even if we bid, spend our own money, buy the network copyright, has little to do with you."

At the end of the day, their greed is there.

CCTV, as a traditional TV media, can be said to be a mess in the Internet.

In their blood, there are not many Internet genes, and they are used to thinking about problems encountered by traditional thinking.

Since they are able to compete, they are no better than these Internet companies, so they have to go through the side door to the left.

Ma Jianguo coughed a few times and replied, “General Liu, the chips I gave you should be interested in.”If the bet agreement is lost, then the online copyright of the Olympic Games will be given to Yoyo as a chip.Of course, because of the country's anti-monopoly law, other Internet companies can still buy online copyright from us."

Liu Yun squinted his eyes and asked again, “Isn’t that the only one?”

Ma Jianguo nodded his head with great certainty.

CCTV5 if you win, take back the exclusive network copyright, and then subcontract; if you win, just as a member of the subcontractor, get the Olympic network copyright.

Moreover, the attention and commercial value between the two is not a level at all.

Liu Yun is a little helpless, but he must also accept the inequality between the two.

Because this rule is aimed not only at yo-yo, but all private companies.

He sighed for a moment and asked, “The director of the horse said, how is the content of the bet?”

Ma Jianguo lowered his head, his brows locked and pondered for a while, and asked tentatively, “Will the scope of the blockade is related to the national football team?”

Liu Yun nodded and replied: "Because I adhere to the principle that the World Cup is a commodity, the goods should be fair bidding, regardless of national honor, Ma Taichang rebuttal the key point is that if the World Cup has a national foot figure, then the meaning will rise to the national honor this point."

Slightly, he continued: "Once, I was also avid football fan, and if the national football team really got into the next World Cup, I don't care if the money was lost."

It is better to say than to sing, pretending to be a child's heart, can only choke what simple netizens.

As a platform like CCTV, touch and roll over decades of old workplace oil.Large and small, all kinds of negotiations, he has experienced.

But the only Liu Yun in front of him does not seem to play cards according to the routine, so that he can't help.

This is a cunning businessman who will seize the loopholes in the vocabulary.

Commodities and national honors.

Liu Yun has been emphasizing these two points in order to allow himself to take the initiative in the negotiation, and then pull himself into the trap set by the other party.

As he was thinking, Liu Yun’s words continued to come.

“Mr. President, you should have confidence in the national team.Not long ago, in the East Asian Four, the national football team also won 3-0 against South Korea."

“Is it a friendly match?You guys don’t dig a hole for me.So, if the next qualifiers, the national football team can win one, even if you lose."

“You’re too hard too.Even if the national football team is rotten again, it is not impossible to win a victory.If Mr. President is so unsincere, we will not talk about it.Anyway, by 2022, you have full copyright, and by then the Internet, TV and media, all of them are yours."

Liu Yun stood up with some dissatisfaction and was ready to leave.

Ma Jianguo was a little panicked, he was only the head of the sports channel, thinking that the director of the director gave him instructions, must complete the negotiation instructions, the face had to squeeze a smile, said: "President Liu, don't go."I just laughed, just like you said the national championship."

The style is a huge IP.But for the country's largest CCTV, the "text" piece has been a failure.

Variety shows are not invincible with Mango TV, Oriental Satellite TV, and even Jiangnan Satellite TV, CCTV's movie channels are unattended channels.

Only the sports competition, relying on the advantages of policy and platform, CCTV also maintains the leading advantage of the country.

In the words of the director-general, "stylistic" we have lost one of the positions, and the other position must not be lost again.

Therefore, this meeting with Liu Yun is inevitable.

“We want to remind internet companies that are self-righteous and rich that not everyone can eat meat.”

Before he went out, the director listened to himself like this.

What Ma Jianguo did not expect was that Liu Yun did not really want to go, because he also had his own abacus.

If he does not care about the crime CCTV, but the radio and television behind the CCTV are the object that Liu Yun should carefully consider.

Yoyo's advantage is to play a time difference, first play and then win the World Cup network copyright, so that CCTV5's full copyright target fell short.

But Liu Yun, as a person from the past, is very familiar with the characteristics of CCTV.

If you are too strong and refuse all negotiations, if you start the radio and television behind you, then Yoyo will appear passive.

Copyright is not unspeaable, money is not the first, but he wants to see what kind of return.

"For Yoyo, for Youku, our future competitors are not CCTV5, but iQiyi, Tencent Video, Tudou.com, these video sites."Today's cool, the advantage is not big.

The two major IPs of entertainment and sports, the former Liuyun can be laid out on their own, while the latter needs CCTV5 this sword.

"The World Cup is a commodity, then the Champions League, the NBA and other sports games are also commodities, and national honor has nothing to do with."

“Indeed, it can be said.”Ma Jianguo thought for a moment and returned.

Liu Yun smiled faintly, took a sip of the cup, and said, “Our gambling agreement is not complicated.”First of all, we will not talk about this World Cup, because next month will start soon.Let's talk about the next one, this year in 2014."

With a sigh, Ma Jianguo nodded, “Yes.”

He also realized that time was very tight and had this mental preparation.

Four years from now, the Internet industry will be more developed.

"If the national football team enters the 2014 World Cup in Brazil, I will give the online copyright to your unit for free."

Although there is little hope, Ma Jianguo will not refuse this free lunch.

After all, there is still a dream to have, if it is achieved?

“If we don’t get in, what will we pay for?”That was his concern.

“If you don’t, the copyright will still be given to you for free.”

“What?”Ma Jianguo felt that his ears were hallucinating.

“But... there is a precondition.”

“You said it.”

Liu Yun cleared his throat and said, "First of all, the network copyright package is still us, we will subcontract it to you, you can no longer subcontract to any Internet company."

Ma Jianguo only agreed with this point of view, saying: "No problem, I promise this, there are other conditions."

Liu Yun smiled, “Of course, there is no free lunch in this world.”I just said that the World Cup and the Champions League, the NBA, the same is a commodity, why is it aimed at me, for me, I am not convinced!Radio and television cannot be so thick with each other.”

Ma Jianguo blinked a little doubtfully and asked, "Liu General, I don't understand very well."

Liu Yun said: "After Yo-Yo spent so much money to buy copyright, radio and television issued documents, large-scale sports events, and later must be talked about by CCTV."Is this for us?”

Ma Jianguo hurriedly replied, “General Liu, don’t think too much about it.”It's about integrating the sports broadcast market, and it's not about you."

Of course, he said this to soothe Liu Yun’s emotions, but that’s the way it is.

Liu Yun also said: "Since it is all commodities, why the NBA, the Champions League is not like this."Tell this to the radio, and I ask for equals.”

Ma Jianguo raised his eyes and seemed to hear something incredible.

It’s like someone giving money to themselves.There must be a conspiracy.

Yes, the NBA and the Champions League copyright, Yoyo is not.

Therefore, the other person is angry and asks for the same.

It must be so.

Internet companies should be difficult to do!

This kid, too, is hard!

“If I bet on this deal, I win.

I have no other request, you need the head of CCTV and your boss to talk to you.The broadcast documents on sports events should be extended to all overseas events, not just the World Cup.After all, as Ma said, we Chinese people can not bid maliciously, cheap foreigners, let them easily make money.

So, I give you the online copyright of the World Cup for free.And you own the Olympic Games, the Champions League, the NBA's full copyright, and then their online copyright exclusive subcontract to us.This is a deal between us.

And I, as the victor of the gambling agreement, shall lose some, and give it to you for free, and you shall sell me a little cheaper.

The Olympic Games have a copyright of $10 million, the Champions League and the NBA are $5 million each, and the contract is signed until 2018.

If according to the original timeline, Suning's PPTV and Tencent have won the Champions League and the NBA at hundreds of millions of dollars respectively.

“Why should you burn money with these two wrongdoers?”

CCTV has no monopoly on negotiation.

Liu Yun wanted CCTV to go further and put pressure on their father to further expand the coverage of broadcast documents about sports events.

Since they are all commodities, why only for the World Cup?

You cannot distinguish between them and treat them differently.

I just want to win the Champions League and the NBA at a very small cost, CCTV5 is the weapon in my hands.

“Mr. Willow, you’re tough enough!”Ma Jianguo had to give a thumbs up.

This hand almost out of the minds of other Internet companies to touch these two popular events.

CCTV5 is also a beneficiary.

...

You didn’t even think about the outcome of this negotiation, did you?