Today, Sina is still the first portal in the country.

In particular, its sports section, before the blog, after the microblogging drainage, far ahead of the market similar section.

As the two popular IPs of sports events, the NBA and the Champions League, today's online copyright is also in the hands of Sina.

However, the development of the Internet industry is too fast, and Sina has long been left behind as a veteran company.

According to rumors, the penguin in order to make the newborn Tencent video quickly establish a foothold in the market, has been on the NBA's network copyright.

To this end, they also prepared a large amount of green dollars.

These Internet companies are aware that relying on those meager advertising costs alone is not possible to make the broadcast cost back.

In the Internet era, the broadcast of sports events is supported by the parent company.

Companies with different volumes are also different for their budgets.

"No need to talk, the U.S. side of the offer is too high."Cao Wei, CEO of Sina, said to the assistant somewhat helplessly, "Before, there was yo-yo, and now there is Tencent, these companies are relying on the richness of the rich, and constantly raising the broadcast cost of these sports events."We have limited financial resources and cannot spend it with them.”

Sina, as the first Chinese Internet company to broadcast online video to the NBA, has also created a precedent and led a wave of trends.

But this forerunner, with limited financial resources, seems to have come to an end.

“I’ll give you a phone call from Yoyo!”Cao Wei hesitated for a moment and took out his mobile phone.

After a few seconds, the phone was turned on.

“Mr. Liu, are you back in Ningjiang?”

“In Shanghai, I didn’t go back to Ningjiang, what happened to me?”

Cao Wei sighed a little, then said: "The World Cup is about to start, I am specially grateful to General Liu for giving us the exclusive rights of micro-blog."

After listening, Liu Yun replied, “Old Cao, I am now at the Youku office in Shanghai to supervise their preparations.”The World Cup is about to begin, and this is the first time that a video site has broadcast a live contest like this.I'm looking forward to it, but I'm nervous."

Sina, as the forerunner of sports video, even holds the Champions League copyright in his hand, not the idea of not playing the World Cup.

Although it can be said with great certainty that the Champions League is the highest level of football in the world, its heat and influence are completely different from the World Cup.

At that time, Sina learned that Yoyo had found FIFA one step ahead, and extinguished the idea.

Their financial resources can not be against Yo-Yo, and in the operation of Weibo, but also to see the other side's face.

"Lou, the quadrennial event, don't you want to go to the scene to see it?"Cao Wei suddenly asked, "If we have time, we can go together."

After listening, Liu Yun silently reached out and touched his chin.

Intuition told him that this guy should be talking.

"This time the venue is in South Africa, to be honest, the security environment is not good, not to mention I am not a fanatical fan, just stay in the country."

“Oh, and also.”

Cao Wei was silent for a while and continued: "Lou, this Youku live World Cup, also means that Yoyo officially entered the field of sports broadcast."

Liu Yun flashed his eyes and seemed to realize something: “Yes.”But you also hold the IP of the two popular games, the NBA and the Champions League.In terms of cycle, the World Cup is only one month, and these two events are new year."

Cao Wei moved in his heart, from this talk, he vaguely captured Liu Yun's interest in these two events, and there seemed to be interest.

He took a deep breath and said, “I’m not hiding from you, I’m not hiding from you.The NBA’s online rights expire in another year.In my opinion, it is unlikely that a contract renewal will be possible.”

Liu Yun stayed for a while unexpectedly.

“Did my deal with CCTV get leaked?”These words have not been left off yet.”

But he is sure that CCTV will go all out for the fat of the World Cup to convince the radio and television to comply with their requirements.

Competition in the mall is cruel, and interests are always the first choice.

Once the radio and television issued a similar document, CCTV on the network reputation, that is certainly not good.

Some people will be ironic, the church is based on policy support, eat the royal food to grow up.

However, being accused, ridiculed, left a name, and how to obtain real benefits, is the first to bear the brunt.

In a short period of time, Liu Yun's mind flashed several possibilities.

He was sure that the other side would not get such news.

Central enterprises to do business, confidentiality is very good, as long as the document is not officially released, will use the means of playing Tai Chi, to continue to deny.

Thinking about this, Liu Yun replied without doing anything: “Don’t renew the contract?”Is the price too high for the U.S.?”

Cao Wei nodded and shook his head again: "The offer is high, but if no one bids, it is not impossible to renew the contract."

Liu Yun suddenly asked, “Is there a competitor, it is Tencent?”

Cao Wei did not have an accident, he understood that large companies have their own intelligence systems: "It is it."

Then he listened, and then he listened.

Tencent's competition for NBA copyright is several years ahead of another time and space.

He realized that the reason for this change was probably Yo-Yo.After they invested heavily to win the World Cup online copyright, they also accelerated the pace of Tencent's layout of live sports events.

On this runway, Tencent is very clear that it must follow the pace of leisure, and cannot be thrown away by each other.

As Liu Yun said, it is like a shadow, following itself, and trying to one day be able to seize the moment and replace it.

“The quality of the sports events is just that it makes sense to be robbed.”Liu Yun installed a very bland look, "the United States professional sports league is very developed, but in China only has ratings in the NBA, after all, several other sports, not like basketball in the country has a deep mass base."

Cao Wei listened to each other's unconcerned tone, and couldn't help but be a little anxious.

He revealed this information, hoping that Yoyo can compete with Tencent.

Since what I can’t get, let the two of you make a big deal of it.

No matter which party wins the NBA's online copyright, it must take a hard breath of blood, and his heart will feel comfortable.

As for the greedy Americans, through the competition of two Chinese companies, to make a big profit, this is not Cao Wei's concern.

"Lou, we Sina do not have this financial resources and Tencent to compete, but we and Yoyo are partners."Instead of seeing the competition win the copyright, it is better to hope that friends get it.I believe that once Youku won the NBA's online copyright, it will help you to lay out sports events more in the future, and also consolidate Youku's advantage in video sites."

Liu Yun laughed, and this guy played with this idea.

What he must not be able to keep, he wants to be yo-yo and Tencent to fight for blood.

The NBA’s online rights, I want it.

But Liu Yun does not want to burn too much meaningless money, cheap those Americans.

“Chief, that’s not good.We're all Huaxia's Internet companies, and it's not good to fuck around the same room."

When Cao Wei heard this, he almost fell off his chair.

This is so great that if he does not know what kind of person Liu Yun is, he may be sure.

Sorry about the fuck in the room?

You willow boss, now full of thoughts, how to give the penguin tripping, even funny, so loud words.

“Mr. Cao, don’t you believe what I said?”Liu Yun's tone became a little dissatisfied.

"This..." Cao Wei said with a helpless face, hard-headed, "believe, of course, believe."But the press is your biggest competitor!Mr. Liu, you have to take that into account."

"Oh," Liu Yun sighed, "I also have unspeakable pains."

“What other reasons?”

"After I won the World Cup online copyright, it was a cake that moved a lot of people, and now it's still low-key."

After Cao Wei listened, some suddenly realized: "I understand, you are referring to CCTV."

Liu Yun did not reply, but changed the topic: "The state can not allow us Internet companies, with the advantage of funds malicious bidding, cheap those foreigners."And so... you know that too."

Cao Wei still a little puzzled, and asked: "There is this rule, but it seems that only the Olympic Games and the World Cup, should not include the NBA, and the Champions League."

Liu Yun replied, "After all, it is now the cusp, low-key and low-key."

He could not tell the truth, but Cao Wei nodded his head in deep thought.

As a successful entrepreneur, you should know when to be high-profile and when to keep a low profile.

Cao Wei's wishful thinking was frustrated, and he hung up the phone with some disappointment.

On the other end of the phone, Liu Yun closed the phone and fell into thought.

If it follows the original trajectory, Sina should be able to obtain NBA network copyright, and the renewal period of 3 years until 2014.

Because of the butterfly effect set off by yo-yo, the money-burning competition model broadcast by sports events has been opened in advance.

Tencent began the layout three years early and wanted to snatch this popular event from Sina.

Today's wave is actually a lot weaker than another time.

There will be no doubt about this competition.

Liu Yun is worried that if Tencent has reached an agreement with the NBA before the radio and television documents have come out, it is the same as Yo-Yo's win the World Cup network copyright, which has created an established fact.

Gollum

The knock on the doorway brought back Liu Yun’s thoughts.

In the coming is Dong Rongjie, he said with some excitement: "Lyu, the preparations are ready, just waiting for the official opening of the World Cup tomorrow."

Liu Yun looked at him and asked, “Have you tested the network?”

Dong Rongjie replied frankly: "What can be tested, basically everything has been tested."Liu, online live and traditional TV media are not the same, more people will inevitably get stuck.To this end, we have prepared several live broadcast rooms, each with a host, so that the number of viewers can be better off.

Some focus on the game, we prepared more than three live broadcast rooms.The style of each host is also different.

There are professional hosts, professional athletes, and beautiful hosts.Netizens can choose according to their own preferences.

Another point is that, in order to make the live broadcast smoother, the technical team decided to close the barrage after discussion.”

Liu Yun was puzzled and asked, “Close the barrage, it is equivalent to reducing the interaction.”

Although he had doubts, he only asked, and did not show too obvious objections.

Dong Rongjie said seriously: "The interaction and the smoothness of live broadcasting are obviously more important than the latter!"There is no good live environment, no good interaction is useless.After all, sports broadcasts are very different from TV shows.

Although there is no barrage, we will add a chat box on the right side of the video for fans to discuss.In this way, it can be done live and interactively.

Liu Yun thought for a moment and said, “That’s okay too.”In the next month, we must make full use of the heat of the World Cup to further consolidate the advantages of Youku in the video website."

He was about to get up and leave, but he was shouted by the boss.

“Lou, what else?”

There is one thing that needs to be discussed too!Sina's NBA network copyright expires next year, and the United States is looking for new collaborators, and now Tencent has shown great interest."

“Are we going to get this copyright?”

"No, we're just going to raise the price."

Liu Yun smiled slightly.

Dong Rongjie went down, reading a word in his mouth: “Inflate price?”

Liu Yun continued: "Talking about the price is a science, see how you hide your purpose, can not let those Americans see the end."To be precise, we don't want to spend a lot of money to buy the copyright of this game, but we have to pretend to be a necessary look, whether it is the United States, or the bidding opponent, to give each other this illusion.

Then we will extend the negotiations appropriately, preferably a long tug-of-war.”

His idea was simple and rude, that is, to drag it until the radio and television issued the document.

As long as it comes to that time, Tencent and the United States have not signed, and the initiative is in the hands of Yoyo.

Because Sina's copyright is still a year away, the United States will not be too anxious, as a interests of the commercial alliance, they will try to sell copyright prices to a top point.

Greedy Americans don’t want to be cheap, not even a penny.Liu Yun knows their character.

"Do you understand?"Either the party bleeds or it goes up together.”

“I understand!”

Liu Yun laughed a little.The price-raising person was inspired by Manchester United, a well-known European football team.

Almost all well-known stars, when talking to the club about their contract, will deliberately mention Manchester United's name, indicating that the other side is interested in themselves, which will help to increase the amount of the next contract.

So Manchester United, once known as the world's first price increaser.

This time, Liu Yun was also ready to learn something.