In 2011, not only did the mobile Internet usher in the first wave of golden age, but also set off the heat of variety shows.

Youyou, under Yo-Yo, launched the singing competition program "I am a singer".

This is also the first time that the variety show has been released from the shackles of the TV station and broadcast exclusively on the video website.

Many people, with different minds, are waiting for this show to come out.

The mood of many guard TV stations is particularly complicated.

They hope that Youku's "I am a singer" will return and be defeated, but unfortunately from the reaction of the whole network, the possibility seems to be minimal.

Netizens, especially young netizens, are more willing to accept new things, especially new things from the Internet.

For traditional television media, they already have aesthetic fatigue.

A thousand laws, like reading eight shares of the host style, so that netizens disliked.

Lengthy advertising, as well as a lack of interactivity, is also a drawback of traditional television media.

There are also these video, the bureaucracy is more serious than one, and many talent shows are rumored to be full of rumors.

So when Youku launched "I am a singer", the expectations of netizens were raised.

They hope that this new variety mode can bring subvert the tradition and attack the original order.

In particular, they know that the real organizer behind this program is yo-yo, and they understand that they will not expect it in vain.

In the past variety shows, the PK competition between the singing class will only appear in the draft, and this will be a long-established professional singer.

The audience can have a lively discussion in front of the computer screen and comment on the role of these professional singers in the field.

Of course, Yoyo's confidence in "I am a singer" also comes from the background of the vigorous development of the entire mobile Internet.

Today, Youku's audience is not only limited to the PC, but also has accumulated a huge number of users on the mobile side.

Although in 2011, 4G network is still a big deal, directly through the mobile signal, watching video online on the mobile phone, is still a very luxury thing.

Expensive traffic costs, and snail climbing speeds, are enough to drive people crazy.

But wireless networks are already very popular, and most smartphones can also receive wireless signals.

Apartments, hotels, restaurants, conference centers, shopping malls, provide wireless signals to customers on every occasion.

So in many public places, as long as you have a smartphone, you can watch some online videos through wireless signals.

This also means that the basic disk of Youku users has steadily moved from the PC side to the mobile end.

Many TV stations also think about how to prepare for their next step by watching this "I am a singer".

Yoyo is the giant of this line, they even snatched the World Cup's online copyright from CCTV5, these provincial TV can only look up.

...

Friday, 27 May 2011, at 9 p.m.

Originally created by Youku.com and prepared for a long time, the blockbuster "I Am a Singer" finally revealed the mystery.

In the past, in addition to Youku video, there are micro-blogs and major portals constantly warmed up, resulting in the topic and expectation of this program, which has been at a high peak all the time.

When the program was officially broadcast, the discussion on Weibo was once swiped, and the netizens on Youku online left messages, every few seconds, were refreshed a few pages.

Because it is a preliminaries, this program, like most competition variety shows, has been recorded in advance, but the final ranking is strictly confidential.

Yoyo said that only until the night of the finals, will be officially broadcast live.

This is easier for many netizens.There are no advertisements here, and there is no need to listen to the host's snagging nonsense, they can click on the progress bar and choose the wonderful clips they want to see.

In the Internet era, for video sites, click-through rate and user activity are the most critical.

I am a singer, it is a fire!

At 9 o'clock, by 12 o'clock in the morning, the click-through rate of the first program exceeded 100 million.

The enthusiasm of netizens is unprecedented, and some people exclaim that the era of change in variety shows has arrived early!

The first part of the first season of "I am a singer" consists of seven professional first singers: the new generation of golden song Tianfu, the old song after the new song, the senior male singer Sun Mu, the group Yuquan, Taiwan singing Lin Zhizhu, Qi Qing, and Huang Guanzhong from Hong Kong.

When the starting lineup came out, many netizens vowed that there were different strengths, and these people also had their own characteristics.

But in the Internet era, pay attention to eyeballs and economic effects.

So what really plays a decisive role is the popularity and number of fans of each singer.

So it seems that the few Hong Kong and Taiwan players are almost in the role of playing soy sauce with the prince, especially in the starting lineup, there is a popular little Tian Tianfu.

It is conceivable that once netizens vote online, Tianfu's popularity will inevitably be in a state of crushing.

In addition, if there are any rumors between her and the founder of Yoyo...

Does the King have any suspense in this season?

The only ones who can compete are two old-qualified singers from the mainland of China, Inna and Sun Mu.

But these two people, don't look at the dazzling qualifications, the coffee is extremely high, but there are not many popular among the young people, but they hate them.

In the words of a netizen: they are too greasy...

Unless Sun Yanzi, one of the two sides, chooses to return, otherwise few female singers can balance the popularity of Tianfu.

These seven players, after choosing the after-competition track, in the attention of hundreds of live spectators, stepped on the beautiful stage, began a very different style of performance, but also let countless netizens boil...

That night, the first issue of "I am a singer" undoubtedly blew up the micro-blog hot search.

In many of the discussions, one day was particularly remarkable.

It’s not a great idea to have done a lot of noise...

The songs we hear on the video site are almost all authentic songs.

This is a real singing contest...

In such a stage, the attention of countless audiences, facing countless cameras, which is a test of the players' business ability.

Even professional singers occasionally have broken or turned.

Of course, forgetting words does not happen basically, because there is a teleceptor.

Who broke the sound, who walked, also became the focus of discussion among netizens for a while.

After all, in various performance stages in Huaxia, too many netizens are used to a variety of trolls and counterparts, such as the famous Spring Festival Evening.

Hypophony has long become the default unspoken rule in the industry, but the real singing has become an outlier.

This time, "I am a singer" is like a wave of clear currents, there is no heaven without fire.

As many netizens say: I would rather listen to the singer break the sound than the flawless disinformation that has been recorded in the recording studio.That kind of microphone has not yet opened wheat, but the sound has already made a song, which often happens, and it makes people laugh off their big teeth.This can be about individual professionalism.

At least this phenomenon will not happen on the stage of "I am a singer".

Not only the real song, but also the sound is very small.

The first broadcast of the program was very good, and it was a great success.

It is said that early in the morning of the next day, the Ministry of Commerce of Youku has come to inquire about the advertising.

At that time, Yoyo cancelled all prelude ads in order to start the first shot, but did not oppose the advertising implant, because this did not affect the user's viewing experience.

These advertising words can even be read out by the host, as well as the contestants themselves, which is not comparable to the prelude advertisement at all.

Therefore, the price of Youku will be higher, but it will still make countless merchants rush.

Some even assert that it will be a phenomenal show, like Supergirl 6 years ago.

Seeing the response of the program, Liu Yun was very happy, of course, the most happy is Zhao Zhimin.

She is the head of the "I am a singer", for this variety show for more than a year, now see the program fire, pay finally return, there is a burden on the shoulder finally unloaded, long breath of the feeling.

But she still had a hidden concern in her mind, that was before the show began, and the boss had a bad tone.

Drops

Sure enough, the boss's letter arrived as scheduled: how are you ready to make up the singer to talk about it?

Zhao Zhimin took a deep breath and returned a few words: talk, the price we gave is very suitable, she showed interest, but also willing to participate.

After a while, Liu Yun replied: "Very good, money is not a problem, I bet on a breath."