A week later, the second issue of "I am a singer" once again in the expectation of all people, once again grand debut.

Because the first broadcast was unusually hot, the players made a lot of effort in the second phase of the performance, pushing the heat of the show to a new height.

The first phase of the video program, when it was close to 12 o'clock, clicked to break 100 million, and in the second phase, just before 11 o'clock, the number of netizens clicked has exceeded 100 million.

According to the statistics of technicians in the background of Youku, the click data generated by the mobile smartphone accounts for 20% of the total, and is in a rising trend.

This also means that more and more users will start to choose to watch the program through mobile segments.

From traditional TVs to PCs to today’s smartphones, this is an irreversible trend.

Of course, there is a new advertising implant model...

Careful viewers found that next to the position where these contestants sat, a small round table with clear glass was unified.

At the round table, a box of milk from a well-known brand was placed, which was the grand advertisement implanted.

However, many netizens are as curious as discovering the new continent, and they can't help but be amazed: there is such an operation?

The effect of this kind of implanted advertising seems to be much better than the effect of the advertisement, which is not easy to arouse the disgust of the viewer, but also can maintain a very high exposure, intermittent, but can appear in the audience's eyes.

Far more than these, the participating singer will sometimes pick up this drink milk gently sip, as for the real drink, or fake, that is not before the video netizens can conclude.

But these ideas, the resulting advertising effect is memorable, and does not affect the user experience of the audience, can be described as two in one fell swoop.

Such an implanted advertisement... the boss behind this milk brand must have spent a lot of money.

Then, many netizens turned back on the video program, carefully and carefully looked at it again, and found that this implanted advertisement was such a, very natural, and there was no embarrassing place.

Is such a fire program an advertisement?

Not only do netizens think so, but many businesses report similar ideas.

The businessman's sense of smell is sensitive, and after the second episode of the program is broadcast, the advertisers who come to the door for quotations are endless.

It’s just that Zhao Zimin understands that this is not the case.

At this moment, she is sitting in Liu Yun's office reporting on her work: "Liu, you have cheated many advertisers!"They saw the second phase, only one milk brand of advertising implants, and they thought there were not many bosses willing to put ads in the house.”

Liu Yun's right hand holding a teacup and flatly said, "Now only one advertisement is my idea."Is Yoyo a company that lacks that advertising fee?I’m not doing this to not affect the audience’s experience.At this point, you will make a general statement through Youku's official microblog."

Zhao Zimin smiled meaningfully and said, "I will also bring the rhythm, so that the audience compares those TV stations with long and frequent advertisements, which reflects our good faith."

Liu Yun thought about it and said: "Any phenomenon-level program that can fire, creativity alone is not enough, stage layout, lamp effect, program quality and publicity channels are essential, the most important thing is 'market edge'."

However, the "market edge" of this thing, and then professional product managers do not dare to pack tickets, which is an uncontrollable factor.Your team is still very young, you need to learn from the success of the program "I am a singer" program, for the next variety show can be so successful."

After listening to the boss's words, Zhao Zimin nodded and said: "Our model, for those TV stations, will be a lot of pressure."After all, online video directly cut off all the ads, so that the audience's viewing experience is unprecedented, and when they go back to see those TV stations, they may not be able to adapt in a moment and a half."

After listening to Liu Yun, he continued: "Video sites have great advantages in making variety shows, but the cost is very high.We have invested nearly 200 million yuan before and after this program, which does not include the appearance fees of these players.But this is the first season, as long as it starts a good head and makes a reputation, it doesn't matter if you don't have money."

When he heard it, he smiled.Although the boss said so, if you can do more rich advertisers, to share the cost, why not.

She moved her heart and asked, “Mr. Liu, there are so many advertisers in the queue right now, don’t we all think about it?”

Liu Yun touched his chin and thought for a while, "Although we do not need to take too initiative to attract investment, but others sent to the door, if the offer is sincere, the strength is also good company, not can not be considered."

Zhao Zimin blinked his eyes and asked, “The pattern?”“Is it advertising?”

Liu Yun thought for a while and replied, “No, play a big one, but it will not affect the audience’s viewing experience.”I am going to sell the full title of the name.”

Zhao Zimin eyes, the right to name the right to name, what is the full set of name rights.

Liu Yun smiled and continued to explain: "First add the title product before the name of the program, of course, this is only the first step, but also in the player's seat, the host's microphone are implanted in the advertisement."

As for the LOGO in the center of the competition stage, it is too much to affect the perception, and it seems too LOW."

Speaking of the central implantation of the venue, the first thing that comes to mind is that in the CBA arena, the area of the midfield jump ball has been implanted with a large advertising LOGO "XX Life", which is visually ugly and LOW, and I do not know what is in the head of the managers.

After listening to Zhao Zimin, he could not help but silently swallow the sip.

If it really follows the boss's meaning, this advertising fee can really roll the money, but she also agrees with the boss's view that yo-yo's program is to talk about a little grade, not just staring at that little money.

"Well, I'll be sure."Zhao Zimin took a deep breath and said, "I will choose the best among these on-site inquiry advertisers, and the price and the company's strength will be at the same level."

"Very well, be sure to do it."Liu Yun said this sentence, silent for a while, seems to be brewing the next topic.

In front of Zhao Zimin, he also gently adjusted his sitting position.

"Manager Zhao, the female singer's contract has been discussed, let me show you first."

"The money is in place, all is well to say."Zhao Zimin took a hair and took a document from the bag and handed it to Liu Yun, "We have done the ultimate in confidentiality, just to make a surprising sound, the sensation effect will be raised to a peak."

“She’s almost half-retied now, and the price we’ve given is enough to give her a few years to rest.”Of course, she deserves that price.”Liu Yun flipped through the details of the contract and did not lift his head back.

"Her position can't be a kick singer, it can only be a replacement."Zhao Zimin observed the boss's expression and continued, "Mr. Liu, since you have made up your mind to win the singer who asked for the yin and yang contract, signing her is enough to make up for the impact it will be."Just . . .

“Just what?”Liu Yun put the contract documents on the table and looked up at her.

"Her singing skills are more prominent in the idol singer, but she has never been known for being excellent on the spot."I’m worried...” Zhao Zimin asked.

After all, she once ran a music studio alone, and she knew very well how many of these competition singers were a few pounds.

"If you only watch the live singing, I ask the musicians to put the treble, but is there anyone else watching this program?"Liu Yun skimmed his mouth and smiled, "The number of fans, the discussion of the topic, and the audience's eyeballs are the most important."Moreover, she has the strength, may rest for a long time, a little strange, and there is no big problem under more practice.

We spent so much money that she definitely booked one in the finals."

Zhao Zimin laughed and accepted the boss's point of view.

“When are we going to officially announce this?”

"Just 8 o'clock tonight, golden file time, grab all the hot topics!"

“All right!”

...

The two had dinner in the company cafeteria and returned to the office.

Zhao Zimin looked at Liu Yun with some concern and asked, “Boss, you really decided to end it in person?”“Shall I come to you?”

Liu Yun said, “No, I like to end it myself!”

Generally speaking, the ordinary boss does not like to charge himself, so that he is on the cusp of public opinion.

But Liu Yun is not an ordinary boss, he likes to play with a little excitement, preferring needle-pointing to McMang.

Money, already, enough for him to spend ten lifetimes, he prefers to do hot blood, and worth remembering some things, let his life colorful.

"I personally, is to set a rule, let this circle, the so-called big names know how to measure, do not have to inch."

A little bit of silence, Liu Yun asked Zhao Zimin: “How are you preparing for the microblogging?”

Zhao Zimin replied, “All kinds of water forces are ready for everything, and they only owe the east wind.”

Liu Yun nodded his head with satisfaction.

Time soon came to 8 o'clock that night, Liu Yun posted a person's dynamic on his personal microblog, and also matched two photos.

Weibo content: I have been suffering in the past few days, my conscience is uneasy, because I have violated the laws of the country and quietly signed the yin and yang contract.This is inconsistent with the spirit of the sunshine contract that Yoyo, as well as the country has always advocated.I apologize, I turned myself in...

The two photos uploaded are the one page of the Yin contract and the Yang contract, which involves the amount.

Through these two pictures, one can clearly see the huge amount gap between these two contracts, which is so shocking.

The netizens began to exclaim: I X, Liu always made a big move!

The following person immediately replied: No, it is Liu's self-explosion!